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Will You Add? - Notes for Newbies - Part Twenty-Five - Viral Marketing
Can you imagine if you could lower your marketing costs while increasing your sales?Profitable hospitality and tourism professionals know that staff training to enhance customer service and staff attitude is one of the best returns on investments you can make. We are in a customer service/ hospitality industry and it shows up in your staff both on the job and in your remote travel marketing. If your staff is happy, excited and a team player, their ability to represent and effectively promote your destination or
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Docum
It's that time again, when we make our New Year's resolutions. Maybe this is the year you plan to get organized, stop smoking, or finally lose those extra pounds you've been carrying around. Of course, many people make ambitious resolutions every year, and then fail to follow through. Here is how you can make resolutions to create positive marketing habits, and make those habits stick.Choose just a few things to do--or even one. The more things you try to do at once, the greater that chance that you won't keep t
Today we want to talk about viral marketing. This is a way of spreading the word about you and your products exponentially.
Viral marketing
At sometime in the past you have received an email message like this:
- Hi, my name is Stanley. I am in the Second Grade at the Alfred C. Packer Memorial Elementary School in Central City, Colorado. We are doing a project. We are trying to see just how many people we can reach with this message by email in 48 hours. Please forward this message to everybody in your address book and ask them to do the same.
Messages like this have filled email boxes to overflowing in a matter of hours, and have caused email services to have to be shut down because of overload to their systems within 24 hours of the first posting.
Viral marketing works in a similar way, except the vehicle is an ebook rather than an email message.
You write an ebook about some subject of interest to your target market. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Docume
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid it entirely, or do marketing using the "dribs and drabs" method -- you know, a drib here, a drab there.In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects)
Messages like this have filled email boxes to overflowing in a matter of hours, and have caused email services to have to be shut down because of overload to their systems within 24 hours of the first posting.
Viral marketing works in a similar way, except the vehicle is an ebook rather than an email message.
You write an ebook about some subject of interest to your target market. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Docum
As a merchant you want, one of your many goals is to provide your customers with as many opportunities to pay you as possible. One of the most convenient ways for many customers to pay you is with their credit cards. For the customer it means added security because if there is a problem, they have the credit card company behind them. For you, the merchant, it means the funds are in your bank in 24 hours and there is no handling of cash. But who should you go to in order to set up your merchant account and what question
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Docum
Here Is My Horror Story It was my first trade show. I was a young businessman who had landed a huge account. Now, the year before we had purchased about $250,000 worth of promotional T-shirts from our primary supplier (which was respectable) and $50,000 from our secondary supplier. (If you haven’t figured it out yet, I started in this industry as a T-shirt printer!) I decided to take a walk over to my primary T-Shirt supplier’s booth. (Who we had bought about $250,000 worth from during
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Docum
Just like the Yellow Page ad, or your business card, a company brochure has specific functions. It is a stand-alone, generic piece whose role is to give the following three impressions:1. "You're in good hands"; we know what we're doing, and here's who agrees; we have special training, and here's by whom; we belong to these trade associations; we have on-going training and monitoring of all aspects of our business; etc.2. "We do more than the other guys"; we strive to do these extras; our ra
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Document Format’. It is a recognised standard format for ebooks. Whenever you download a document that needs to be read using an Adobe® Acrobat Reader, you are looking at a PDF file.
To read a PDF file you need the Adobe® Reader. This can be downloaded free. I read somewhere recently that there are about 100,000,000 computers around the world with this reader installed. Anybody receiving your ebook will need one to read it.
PDF compilers are available in a range of prices – some that are free to download.
The option is to use ebook compiler software that uses HTML. An advantage of these compilers is that they can be read in a browser – no separate reader is needed.
HTML ebook compilers are available from about ?20 or more, depending on features.
There are a huge number of viral marketing programmes out there. Many offer you a package that includes the compiler, templates, marketing strategies, support and all the other bits you need to make it work. If you think you want to do some viral marketing, search the Internet and ask what your guru does.
That’s all for this time. See you soon.
Next time we shall talk about running seminars. Seminars are products just like other information products, and they can be very profitable.
Thanks for listening. :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.
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