Will You Add? - Business

The Ambush of Mugs!
Drinking tea or coffee in an interesting beverage ceramic mug and a conversation gets more interesting if the subject happens to be pottery. No mugging story when involved in the illustrious tea ceremony Cha-no-yu that essentially means water for tea. A tea ceremony based on the etiquette of serving tea.Cha-no-yu literally means tea and hot water and refers to the Japanese Tea Ceremony. An elaborate ceremony,

hough she was delightful. Make sure your sales letters are easy to understand.

5. Energetic
The real estate agent who helped us buy our house rises early, works hard and works late. She did for us. She will get our business again because she doesn’t quit. Your sales letters need to have a certain vitality to them tha

A Vote for Confidence
Recently I organized a promotional photo contest. Among the selections an image was titled ‘Confidence'. Overwhelmingly that photograph was chosen and ultimately became the winner. This made me stop and think about how most of us are influenced by the air of confidence. Look around you; think about it. What is it that makes you want to emulate someone else? More than likely you are drawn to people who pro

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

1. Self-starter
The best salespeople require the least amount of supervision. They are self-motivated. Your sales letter needs to work on its own. If you want your prospect to buy through the mail, your sales letter must give every benefit, feature, selling promise, proof and guarantee needed to close the sale.

2. Experience necessary
Top sales people learn from their mistakes. So should your sales letters. The one you are about to mail should have been tested to make sure your list, your offer, your creative and your timing are the best they can be.

3. Works well under pressure
Your prospect is busy and distracted. Your letter will likely arrive as an interruption. So make sure your letter works hard to grab the attention of your potential buyer and make your sales pitch.

4. Excellent communication skills
My wife and I dined out on her birthday a few days ago in a Chinese restaurant where our server was authentic mainland Chinese, charming, professional and incoherent. We could hardly understand her. If she made any suggestive sells at our table, we don’t know about them. Even though she was delightful. Make sure your sales letters are easy to understand.

Communication Skills - Say What You Mean and Mean What You Say
In using our communication skills and abilities how we say something is just as important as what we say. Body language plays an extremely important part of our communication. In fact studies have been done showing that when we interact in a communication process the receiver actually receives 7% of the message verbally. The other 93% is received based on the non-verbal aspects of the message.How we dress, ou

own. If you want your prospect to buy through the mail, your sales letter must give every benefit, feature, selling promise, proof and guarantee needed to close the sale.

How To Ask The Right Questions in an Interview
It has been said that success is 10% technical and 90% people skills. Therefore, if you are looking to secure your dream job you must aim to give yourself the best chance amongst the huge competition.So how do you give yourself the best chance? Well, first of all, you need to build rapport (this was discussed in an earlier teleconference) and to do this requires that you talk and ask questions.You must

ested to make sure your list, your offer, your creative and your timing are the best they can be.

Direct Mail Marketing and Consistent Targeting
When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from.Does your business draw customers from a 15-mile radius or is your competition much closer and therefore you probably only draw from a 10-mile radius? Do you feel the your custome

itch.

Marketing Consultants Tell Small Businesses to Be Patient
So often marketing consultants who write books, articles, give seminars, sell tapes and consult businesses both large and small tell us to be patient saying; The Longer You Do it the Better it Works. Well let me tell you one thing about this; patience is a virtue crap. It simply is not so.Ted Turner in his book; they said he had the attention span and patience of a Nat. Indeed he also said; Early to Bed, Earl

hough she was delightful. Make sure your sales letters are easy to understand.

6. Excellent writing, editing, and typing skills
No typos. Enough said.

7. Proven organization skills
I sat in on a meeting once where a famous and competent sales trainer made a presentation to the account executives and the company management, trying to sell us on the idea of taking his sales training. Fifteen minutes into his pitch, he stopped and asked us if we knew where he was in his sales pitch. None of us knew. He got our business. We wanted to be as organized and methodical (and effective) as he was! In person and on paper.

8. Team player
Sometimes your sales letter will not be working on its own. If your letter is designed to generate a lead and not make a sale, for example, it likely has other team players (print advertising, telemarketing, pay-per-click advertising) that it must work with to reach quota. Make sure your sales letter matches the tone and strategy of your other marketing team players.

9. Excellent customer service skills
I think you’ll agree that sales letters are a one-way medium, but you can write them to sound more like a conversation, can’t you? The more that your letters sound warm, human and real (just like a good sales person), the better.

10. Serious candid

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Will You Add? - Good Direct Mail Sales Letters Are Like Good Salespeople

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