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Will You Add? - Direct Mail Marketing and Wine Labels - What's Your Big Idea?
They teach you Your Resume building, Interview techniques, Brainstorming techniques, and may be many things. Right; they are experts in their respective fields.Still there are things they don't teach youIt is brainstorming, a couple of days ahead of your actual interview, I am talking ab
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies fol
The two primary objectives of project management are that the project should be effective and efficient. Most projects confound effectiveness, efficiency and effort to create a more efficient task, ignoring effectiveness, resulting in project breakdown.Projects being successful imply project
An excerpt:
"Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer's individual information on the label – 'From the wine cellar of so-and-so,' or 'A gift from such-and-such corporation'."
The program continues to this day, as living testament to its effectiveness.
That story got me thinking about the way we market our products and services in relation to their uniqueness.
For instance:
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies foll
By now you've been asking, "How much can I earn as a bodyguard?" The fees associated with this type of work vary depending upon many factors, including:Your Prior Experience, Skills & Training Client Profile Level of Risk Amount of Travel Required Locale & Circumstances of
An excerpt:
"Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer's individual information on the label – 'From the wine cellar of so-and-so,' or 'A gift from such-and-such corporation'."
The program continues to this day, as living testament to its effectiveness.
That story got me thinking about the way we market our products and services in relation to their uniqueness.
For instance:
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies fol
There has always been a big issue in the world of franchising regarding how to count the number of franchised outlets that exist. Many web sites of Franchisor's show more outlets than their uniform franchise offering circular. The Uniform Franchise Offering Circular is the official Franchisor disclos
The program continues to this day, as living testament to its effectiveness.
That story got me thinking about the way we market our products and services in relation to their uniqueness.
For instance:
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies fol
"An elegant solution to the wrong problem solves nothing." - Bryce's LawINTRODUCTIONCommercial Project Management systems (PM) have been available since the early 1970's. As PC's proliferated in the workplace, so did PM software, which also brought an ease-of-use elem
That story got me thinking about the way we market our products and services in relation to their uniqueness.
For instance:
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies fol
Welcome to your new country. You're come here for fun, excitement, change, challenge, and perhaps money. Will the locals speak your language? I'm not trying to scare you, but perhaps they won't. Will some people there speak your language, oh most definitely. This is only one of the things that you may
Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?
Marketing the Remarkable
Rodney Strong took something simple but interesting -- personalized wine labels -- and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!
Here's the idea again:
Come up with a remarkable product or service, and then start telling people about it. Word-of-m
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