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  • Will You Add? - Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.

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    ze that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look
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    In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.

    1. Better privacy
    An envelope announces to the recipient, “private correspondence enclosed.” A self-mailer, on the other hand, particularly a postcard, says, “this message has been read by all and sundry, including the letter carrier and Joe in the mail room.”

    2. More personal
    I realize that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look l

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    ge belongs in an envelope for a number of good reasons.

    1. Better privacy
    An envelope announces to the recipient, “private correspondence enclosed.” A self-mailer, on the other hand, particularly a postcard, says, “this message has been read by all and sundry, including the letter carrier and Joe in the mail room.”

    2. More personal
    I realize that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look

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    cipient, “private correspondence enclosed.” A self-mailer, on the other hand, particularly a postcard, says, “this message has been read by all and sundry, including the letter carrier and Joe in the mail room.”

    2. More personal
    I realize that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look

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    read by all and sundry, including the letter carrier and Joe in the mail room.”

    2. More personal
    I realize that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look

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    ze that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look like and read like bulk mail. A letter, on the other hand, always looks like a piece of one-to-one communication, particularly when it is hand-signed by the writer and arrives with a hand-affixed stamp on the carrier envelope.

    3. Better response mechanism
    If you want your prospect to answer a survey or return a business reply card, you are better off going with a letter mailed in an envelope. There are self-mailer alternatives, of course. Double postcards let the prospect tear off one side of t

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