Tags |
|
|
Links |
|
|
Will You Add? - Improve Your B2B Direct Mail Response Rates With Premiums
The Best Office Furniture For Your Files
One of the most important aspects of running an office properly is record keeping. Your office cannot run properly without the backup of past files. Outfitting your office with a modular filing system can easily and affordably keep your records at arms reach. Most offices will conduct a spring cleaning at the end of every year to pull files from the previous year a
s” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
One of the most important aspects of running an office properly is record keeping. Your office cannot run properly without the backup of past files. Outfitting your office with a modular filing system can easily and affordably keep your records at arms reach. Most offices will conduct a spring cleaning at the end of every year to pull files from the previous year a
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (afte
Is your Infomercial Sinking You? How to Attract more Business using Great Networking Skills
In today’s fast paced world, many small business computer consultants are wrapped up in their daily fire fighting activities at their client’s location and have almost no time to attract new opportunities or build strong strategic alliances.One great way to keep a new business growing while building relationships at the same time is to join a networking club
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later.
In today’s fast paced world, many small business computer consultants are wrapped up in their daily fire fighting activities at their client’s location and have almost no time to attract new opportunities or build strong strategic alliances.One great way to keep a new business growing while building relationships at the same time is to join a networking club
A premium is simply an item that you offer to your buyer to take action. As Dick Benson has said, “a premium is a bribe to say yes now.”
Premiums are effective because, dollar for dollar, they are better incentives than cash discounts. Given the choice between receiving a free Apple iPod or a $200 discount on their order, most buyers will opt for the iPod.
Here are some tips on using premiums effectively.
Aim for desirability over relevance
The key to choosing the right premium for your audience is desirability. If the premium is related in some way with what you are selling, that is great, but whether your prospect desires your premium is more important than if the premium is associated with your offering.
For example, a firm that manufactures heavy-duty fasteners could offer prospective customers an oversize bolt in the form of a paperweight, or they could offer a $200 gift certificate to Best Buy (the home electronics store). The paperweight is relevant but undesirable. The gift certificate is desirable but not relevant to the firm’s business.
The best premium, of course, is closely related to your offering, is desirable, and makes your prospect look like a wise buyer.
Choose premiums with high perceived value
You want your premium to look as though it costs more than it does. A leather attach? case, for example, that has a high perceived value but only costs you $30. Or a portable DVD player that appears worth $150 but costs you only $40.
Test your premiums
What works for one business buyer will not work for another. What works in one industry will not work in another. One inexpensive way to test high-end, expensive premiums is to offer them as “back-end premiums” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (after
To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed web site can be a superb tool for communicating with customers,
e better incentives than cash discounts. Given the choice between receiving a free Apple iPod or a $200 discount on their order, most buyers will opt for the iPod.
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed web site can be a superb tool for communicating with customers,
Here are some tips on using premiums effectively.
Aim for desirability over relevance
The key to choosing the right premium for your audience is desirability. If the premium is related in some way with what you are selling, that is great, but whether your prospect desires your premium is more important than if the premium is associated with your offering.
For example, a firm that manufactures heavy-duty fasteners could offer prospective customers an oversize bolt in the form of a paperweight, or they could offer a $200 gift certificate to Best Buy (the home electronics store). The paperweight is relevant but undesirable. The gift certificate is desirable but not relevant to the firm’s business.
The best premium, of course, is closely related to your offering, is desirable, and makes your prospect look like a wise buyer.
Choose premiums with high perceived value
You want your premium to look as though it costs more than it does. A leather attach? case, for example, that has a high perceived value but only costs you $30. Or a portable DVD player that appears worth $150 but costs you only $40.
Test your premiums
What works for one business buyer will not work for another. What works in one industry will not work in another. One inexpensive way to test high-end, expensive premiums is to offer them as “back-end premiums” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (afte
Internet Marketing Advertising - How to Make the Most of It
What is internet marketing advertising? Well, it can come in a variety of forms. The more you are able to get your product name out over the internet, the better. Some of it can be delivered via free information to your visitors, while other forms will require payment.Using internet marketing advertising can be the difference between success and failure in t
d with your offering.
What is internet marketing advertising? Well, it can come in a variety of forms. The more you are able to get your product name out over the internet, the better. Some of it can be delivered via free information to your visitors, while other forms will require payment.Using internet marketing advertising can be the difference between success and failure in t
For example, a firm that manufactures heavy-duty fasteners could offer prospective customers an oversize bolt in the form of a paperweight, or they could offer a $200 gift certificate to Best Buy (the home electronics store). The paperweight is relevant but undesirable. The gift certificate is desirable but not relevant to the firm’s business.
The best premium, of course, is closely related to your offering, is desirable, and makes your prospect look like a wise buyer.
Choose premiums with high perceived value
You want your premium to look as though it costs more than it does. A leather attach? case, for example, that has a high perceived value but only costs you $30. Or a portable DVD player that appears worth $150 but costs you only $40.
Test your premiums
What works for one business buyer will not work for another. What works in one industry will not work in another. One inexpensive way to test high-end, expensive premiums is to offer them as “back-end premiums” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (afte
Marketing for the Amateur
Not everyone is a marketing guru. Even some who claim to be. But that’s another story for another time. The goal here is to provide some basic help for the growing number of small business owners – many with start-up ventures – who have to market their own products and servicesThe first question I’m usually asked in seminars and workshops – even by some o
hoose premiums with high perceived valueNot everyone is a marketing guru. Even some who claim to be. But that’s another story for another time. The goal here is to provide some basic help for the growing number of small business owners – many with start-up ventures – who have to market their own products and servicesThe first question I’m usually asked in seminars and workshops – even by some o
You want your premium to look as though it costs more than it does. A leather attach? case, for example, that has a high perceived value but only costs you $30. Or a portable DVD player that appears worth $150 but costs you only $40.
Test your premiums
What works for one business buyer will not work for another. What works in one industry will not work in another. One inexpensive way to test high-end, expensive premiums is to offer them as “back-end premiums” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (afte
Bulgarian Property Hotspots
So much has been written and said about the current prospects for the investment property market in Bulgaria now that the nation has joined the European Union; opinion ranges from those who believe the hike in property prices prior to EU accession represented the majority of the positive adjustment due in Bulgaria, to those who are certain that property prices coul
s” that your prospects must request. Segment your list into equal-sized groups, mail a different premium offer to each segment, and then count your responses to see which premium draws the best response.
So much has been written and said about the current prospects for the investment property market in Bulgaria now that the nation has joined the European Union; opinion ranges from those who believe the hike in property prices prior to EU accession represented the majority of the positive adjustment due in Bulgaria, to those who are certain that property prices coul
Promote your offer, not your premium
Your premium is the bribe for saying yes now. It is not your offer. And because you should only sell one thing in a direct mail package, you should sell your offer and give your premium away. You want your premium to be the incentive to act, not the reason to act (after all, some people respond to direct mail offers just to get the premium, then they cancel their order).
Check the law
Some industries (defence, for example), forbid their employees from accepting gifts or premiums from vendors. So check before mailing.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/30946/atriclecheck-Improve-Your-B2B-Direct-Mail-Response-Rates-With-Premiums.html">Improve Your B2B Direct Mail Response Rates With Premiums</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/30946/atriclecheck-Improve-Your-B2B-Direct-Mail-Response-Rates-With-Premiums.html]Improve Your B2B Direct Mail Response Rates With Premiums[/url]
Related Articles:
Seeking Solutions: To Problems
Motivating Computer Service Company Operations Employees
Bookmark it:
|