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Will You Add? - How To Write A Smooth Flowing Sales Letter That Produces Profitable Results
When you participate in a trade show in a big city such as Chicago, Las Vegas, New York or San Francisco, the city usually rolls out the red carpet for trade show exhibitors. After all, the trade show management, exhibitors and attendees are stimulating the local economy –spending money staying in the hotels, eating out at local restaurants, buying tourist gifts from local vendors, hiring cabs and opening their wallets to the local economy. But does the trade s
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at hi
To build the marketing muscle of your business, you need some powerful promotional tools. And at present, catalogs have been identified as one of the most effective instruments to use to start your marketing drive. Catalogs are ideal for promoting products and improve their branding.In fact the birth of catalogs has turned product selling into something that is so simple and easy to do. It’s not only simple but it’s also a very effective marketing strategy.
No question about it, you and your partner are going to spend a substantial amount of time preparing, organizing and rehearsing your presentation. You’ll make sure you cover every key benefit and that you give extra time and attention to those features and benefits of particular importance to your prospective client. And because you’ve been told that every presenter will be given exactly 90 minutes, you’ll take pains to see that you have a tightly organized presentation, where each point quickly and smoothly transitions to the next.
How to make your copy flow so that more people will read it
Here’s my point: If you want your direct mail program to be successful you’ll be sure to put forth the same effort on every sales letter you write. (After all, it well may have been a sales letter that triggered your prospective client’s initial inquiry and ultimately led to the Big Presentation.)
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at hig
Does your company have ‘company policy’? You know, the policy that lets you say, “I’m sorry ma’am, we don’t offer refunds, exchanges only”? Or the policy that lets you say, “Here at ABC Bank, we only have teller services until 3:00 pm daily”? Or the policy that says “Check-out time is 1:00 pm – later check-out will be charged accordingly”?When your company was new, someone (maybe even you) said, “We need some guidelines about what we will and will not do fo
How to make your copy flow so that more people will read it
Here’s my point: If you want your direct mail program to be successful you’ll be sure to put forth the same effort on every sales letter you write. (After all, it well may have been a sales letter that triggered your prospective client’s initial inquiry and ultimately led to the Big Presentation.)
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at hi
One way to work from home is to hire yourself out to companies wanting to hire people that want to stay at home and work. This is great for people who do not want to commute back and forth everyday. This is known as telecommuting.There are a number of companies you can do that for. One place to find employers looking for employees is TJobs.com.Tjobs breaks down the jobs into categories including website design, sales, artists, freelance, programmers and mor
How to make your copy flow so that more people will read it
Here’s my point: If you want your direct mail program to be successful you’ll be sure to put forth the same effort on every sales letter you write. (After all, it well may have been a sales letter that triggered your prospective client’s initial inquiry and ultimately led to the Big Presentation.)
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at hi
Fitting issue of garments has impact on the customer’s buying decision. The main concern of customers especially teenagers and women is to purchase garments that have proper fitting and yet fashionable. Although cuts and styles of the clothes we buy is important, the more important factor that influences the buying decision is the proper fitting which is according to the person’s body structure. Clothes are not only for body protection and covering, but also have
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at hi
There are several reasons why people succeed in the world. Some people work really hard, others have had luck. However, there is a group of people who have succeeded beyond their wildest dreams because they saw an opportunity and positioned themselves to take advantage of it.The big question is: What important and practical lessons can we learn from these type of people?Let's examine just two very well known examples of this kind of people, namely, J
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at higher rates? Maybe. And maybe not. But one thing's for sure…”
Notice how the ideas in each sentence and sentence fragment are logically connected to one another -- and the smooth and easy flow of thoughts from one paragraph to the next?
In addition to single word transitions such as “so” and “and” there are a number of excellent transitional phrases that can be used quite effectively. A couple of my favorites are “what’s more” and “most important.” These phrases can be of great help to you when you want to transition from benefit to benefit. Here’s an example of both, again, from my own files:
“Years of experience have brought us proficiency, skill, expertise -- or as you and I might call it -- just "plain ol' smarts." The "smarts" that enable us to know what questions to ask. And, after listening carefully to your answers, quickly determine how bar coding technology can benefit your company.
“What's more, in short order, we’ll give you a good idea of how much of an investment your system will require. As well as how fast -- and how substantial -- your payback will be. (Most bar code systems pay for themselves in a year or less.)
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
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