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Will You Add? - How to Write a Great Direct Response Letter
Although I talk a lot about buying businesses using investor financing -- as opposed to using banks, lenders, relatives or government financing -- there is another way (besides investors) I sometimes recommend. And that way is simply financing the business's assets. Something most people think is only d
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive somethin
An employee’s paycheck ought to be issued on payday. Paychecks are normally made available every two weeks because there are two paydays per month – the 10th and the 25th. If payday happens to fall on a Saturday or any other holiday, then employees get paid on Friday or the previous day, respectively. If
Like any good process there is a Principle. This one has a name and her name is AIDA.
AIDA stands for:
Attention, Interest, Desire, Action.
The first element of a great sales letter is to capture the attention of the reader. This is done in the Headline or title. This one piece of the letter is so important that you can actually purchase headlines or “swipe files” as they are known. If you can arouse curiosity and get the customer to read some more, then the headline has done its job.
Next is the element of Interest. The interest is written into the body of the letter using appropriate copy. Copy is just the text or words that you choose to use. The interest is generally attained by using case studies, examples, history and testimonials, in other words using persuasion by showing proof.
Desire is achieved by showing the BENEFITS of your product or service and what it can do for the customer.
Lastly is Action- this is where there is a call to Action. This is where you ask your reader to give their name or join or purchase the product or service.
There are three more elements that are known to be successful as well.
One is the Post Script or P.S. This has sometimes been so successful that a 30 or 40% conversion rate has been attributed to this element alone.
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive something
Have you ever thought that your unconventional way of viewing the workplace tends to create cold sweat down the back of your boss? That is if he is a bureaucrat - a custodian of the status quo! It’s not really old fashioned shoes or light green krimpilene trousers that make your boss’s management style so
AIDA stands for:
Attention, Interest, Desire, Action.
The first element of a great sales letter is to capture the attention of the reader. This is done in the Headline or title. This one piece of the letter is so important that you can actually purchase headlines or “swipe files” as they are known. If you can arouse curiosity and get the customer to read some more, then the headline has done its job.
Next is the element of Interest. The interest is written into the body of the letter using appropriate copy. Copy is just the text or words that you choose to use. The interest is generally attained by using case studies, examples, history and testimonials, in other words using persuasion by showing proof.
Desire is achieved by showing the BENEFITS of your product or service and what it can do for the customer.
Lastly is Action- this is where there is a call to Action. This is where you ask your reader to give their name or join or purchase the product or service.
There are three more elements that are known to be successful as well.
One is the Post Script or P.S. This has sometimes been so successful that a 30 or 40% conversion rate has been attributed to this element alone.
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive somethin
For many people the thought of finding an ideal overseas assignment and then relocating abroad for a few years is a dream.For a few people that dream actually becomes a reality.So what’s the difference between those who dream about making it happen and those who actually find work abroad and
Next is the element of Interest. The interest is written into the body of the letter using appropriate copy. Copy is just the text or words that you choose to use. The interest is generally attained by using case studies, examples, history and testimonials, in other words using persuasion by showing proof.
Desire is achieved by showing the BENEFITS of your product or service and what it can do for the customer.
Lastly is Action- this is where there is a call to Action. This is where you ask your reader to give their name or join or purchase the product or service.
There are three more elements that are known to be successful as well.
One is the Post Script or P.S. This has sometimes been so successful that a 30 or 40% conversion rate has been attributed to this element alone.
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive somethin
This strategy works equally well with artists of any kind: a painter might include a picture of his or her best painting; a dancer might include a photograph of one of his or her dance performances. Even people whose business doesn't directly relate to the visual arts can benefit from an image-centric st
Lastly is Action- this is where there is a call to Action. This is where you ask your reader to give their name or join or purchase the product or service.
There are three more elements that are known to be successful as well.
One is the Post Script or P.S. This has sometimes been so successful that a 30 or 40% conversion rate has been attributed to this element alone.
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive somethin
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared a
The Guarantee -- this is not necessary, however, if you can take away any reason that a customer shouldn’t do business with you, it can’t hurt.
There is one more element that you can add and it is called Inducement. This is an ‘offer you can’t refuse’ kind of offer. It may be that if they sign up right now they will receive something of value and it is usually time sensitive in nature.
There are also ways of tracking to see where in the letter you have captured your target. This can be done using tracking devices. You can get these from www.Hotscripts.com or any link tracking on google.
Why not start with these ingredients, tweak it over time and most of all, write from your heart.
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