PAYMENT

• Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
• Accept all the major credit cards.
• Accept orders
  The First Thing We Do, Let's Kill all the Bean Counters
  "Business is about people, not just numbers." - Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me give you an example, I know of a large machine-tool operation in the Midwest who used to be heralded for producing quality products. To this end, the co
  I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective.

  He had a terrific product, a compelling offer, and a sound business model. He had just one problem. He wanted to make all website visitors register before they could browse his product catalog. Big mistake.

  So I, along with his business partner, managed to talk him out of the idea. And he will be glad that we did.

  That’s because one of the fundamental requirements of business-to-business direct mail is that you make it easy for your prospects and customers to respond. The word to remember is “convenience.” You must make responding as convenient as possible. Here are some ways to do that.

  BUSINESS REPLY CARD
  

  • Pre-print your prospect’s name and address on it.
  • If prospects must complete the card, give enough space for company, job title, address and city.
  • Pay for postage so prospects don’t have to hunt for a stamp.
  • If you need to qualify prospects, ask as few questions as possible.

  COUPONS
  Place coupons at the outside corners (not in the gutter or the middle of the page), where they are easy to tear out.

  CALCULATIONS
  Make the math as easy as possible so that customers can quickly and accurately add shipping, handling and sales tax to their order.

  PAYMENT
  

  • Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
  • Accept all the major credit cards.
  • Accept orders
    Top 10 Label Artwork Mistakes
    Every day a typical label print shop receives dozens, sometimes hundreds, of different artwork files for custom label printing. Sometimes the art is perfect but often there are problems that need to be addressed before the art can be printed. So here is a list of the most common mistakes that people make when preparing their artwork. If you
    t catalog. Big mistake.

    So I, along with his business partner, managed to talk him out of the idea. And he will be glad that we did.

    That’s because one of the fundamental requirements of business-to-business direct mail is that you make it easy for your prospects and customers to respond. The word to remember is “convenience.” You must make responding as convenient as possible. Here are some ways to do that.

    BUSINESS REPLY CARD
    

    • Pre-print your prospect’s name and address on it.
    • If prospects must complete the card, give enough space for company, job title, address and city.
    • Pay for postage so prospects don’t have to hunt for a stamp.
    • If you need to qualify prospects, ask as few questions as possible.

    COUPONS
    Place coupons at the outside corners (not in the gutter or the middle of the page), where they are easy to tear out.

    CALCULATIONS
    Make the math as easy as possible so that customers can quickly and accurately add shipping, handling and sales tax to their order.

    PAYMENT
    

    • Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
    • Accept all the major credit cards.
    • Accept orders
      Graphic Designers
      Graphic designers lend color and life to any picture. Graphic designers decide on the most effective way of getting a message across in print, electronic and film media with the help of color, type, photography, animation, illustration and various print and layout techniques. They produce packaging and marketing brochures for products and s
      make responding as convenient as possible. Here are some ways to do that.

      BUSINESS REPLY CARD
      

      • Pre-print your prospect’s name and address on it.
      • If prospects must complete the card, give enough space for company, job title, address and city.
      • Pay for postage so prospects don’t have to hunt for a stamp.
      • If you need to qualify prospects, ask as few questions as possible.

      COUPONS
      Place coupons at the outside corners (not in the gutter or the middle of the page), where they are easy to tear out.

      CALCULATIONS
      Make the math as easy as possible so that customers can quickly and accurately add shipping, handling and sales tax to their order.

      PAYMENT
      

      • Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
      • Accept all the major credit cards.
      • Accept orders
        Advisory Boards as Business Development Engines
        A well constructed and professionally managed advisory board can bring amazing benefits to a company. A poorly designed and managed one is usually a colossal waste of resources. The difference often lays not so much in the idea of an advisory board, but in the execution of that idea by the senior management team, and particularly the CEO, o
        li>
      • If you need to qualify prospects, ask as few questions as possible.

      COUPONS
      Place coupons at the outside corners (not in the gutter or the middle of the page), where they are easy to tear out.

      CALCULATIONS
      Make the math as easy as possible so that customers can quickly and accurately add shipping, handling and sales tax to their order.

      PAYMENT
      

      • Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
      • Accept all the major credit cards.
      • Accept orders
        What Is A Laser Hair Removal Specialist
        Picture this - clean, smooth, hairless bodies! Doesn't that sound appealing? What more, that you can permanently free yourself from waxing, tweezing and shaving? Well laser is the solution!Laser hair removal has become the rule of the day. This therapy is defined as "epilation performed by laser." Epilation means removal of hair from
        , handling and sales tax to their order.

        PAYMENT
        

        • Offer as many payment options as possible without paralyzing your reader. One of the most attractive payment plans (and one likely to boost response, if you can afford it) is the “send me an invoice” plan.
        • Accept all the major credit cards.
        • Accept orders by telephone (toll-free, of course).
        • Accept orders on your website.

        LEAD GENERATION
        If you are after a lead and not a sale, make the next step in the sales process as convenient and as painless as possible for your prospect to initiate. Some prospects are reluctant to respond by phone because they fear they will hear a sales pitch. Others dread responding by email because then you will know their email address. Through testing, discover which response methods work best for your target audience.

        One of the beautiful things about shopping by mail is the convenience. You don’t have to battle traffic, hunt for a parking spot or wait in line. But that is only true if the direct mail ordering experience is also convenient. Use some of these methods to improve your convenience quotient and your customers will thank you for it—with their orders.