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  • Will You Add? - Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail

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    ct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small pi
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    The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business’ name in everyone’s mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

    A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:

    1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small pie

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    y. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

    A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:

    1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small pi

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    t the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:

    1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small pi

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    you are the first one they call. Plus, they work hard for their money, because:

    1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small pi

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    ct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it.

    2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out.

    3. Full color postcards can be sent quickly – as quickly as regular mail, and may even get there faster because of their size.

    4. Small or large full color postcard mail outs cost about the same, unlike full blown direct mail pieces, which can cost dramatically less as the numbers increase.

    5. People are less likely to throw away a full color postcard then a direct mail marketing piece. Even if they only

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