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  • Will You Add? - These Four Things Will Make Your Direct Marketing Successful

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    t want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When

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    Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let’s look at each.

    1. The Target – This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When w

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    one of four things can be wrong. Let’s look at each.

    1. The Target – This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When

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    get is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When

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    and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When

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    t want or need what you have then your target needs changed. Your target does not represent your market in this case.

    When working with list brokers, you can specify what your ideal target, ideal client or market should be. This is where most people think of demographics. How big a company is, what the income is or sales level is, where they are located, their age, their family size, etc. All of this defines your target and the tighter the definition of your target, the higher the probability of success.

    TO-DO: Write out the description of your ideal client. Contact list brokers and see how many of these there are. Make sure to s

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