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  • Will You Add? - How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)

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    yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouc
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    1. Address your reader as a friend, not as “Friend.”

    When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouch

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    me you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouc
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    The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouc
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    ational charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouc
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    yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouch.

    2. Arrest attention with an opening that resonates with your donors.

    Assume your reader is standing over a trash can with a stack of today’s mail, reading the opening sentence of each letter before deciding its fate. You have only a few seconds to grab the reader’s interest. So make it a zinger. Here are two openings for the same non-profit. Which on

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