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Will You Add? - Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
In the previous article I gave you some pointers on selecting a vendor for production. Another very close tie-in to vendor selection is price. As the client you need to watch your budget and as your design firm we design with those costs in mind. However, even when both client and firm have the best intentions on staying within a budget we must weigh project features against costs and make some tough choices.1. Let your design firm handle it. Seriously, when conceptualizing we design for the sky and scale back at a latter stage unless we are already bound by a low numbe
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue in
You've got your business set up and running and your first enquiries start coming in. Now is not the time to sit back and relax – you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing. Here are some things that you should absolutely definitely not do.1. Exaggerate your claims. Sooner or later your hype will catch up with you. It’s bad for business to underestimate the intelligence of your potential customers and if you do sell them something that does not work then they will tell others and a bad rep
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]
Purpose: Generate appointments for salespeople
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect’s name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Olds
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, this card has success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue in
Make Money Fast - Paid Surveys, Cash for Surveys, Paid to Shop, Work From Home, Home Based Business Opportunity, Earn Money Online, Paid for your Opinion. We've all seen them. But the truth is, all survey companies are NOT created equal! MANY of them are nothing more than an excuse to try and sell you something. SOME of those so-called "free" companies will give you the opportunity to earn $1-$2 for your opinion, but only send you a handful of surveys each month and have such high payout levels, that it can take you 2-3 months or longer to reach them, so you don't make much mo
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, this card has success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue in
“Your call may be recorded for quality purposes,” the electronic voice announces to the caller.We’re so used to hearing this notification that companies don’t even teach reps how to respond properly when customers try to opt out of being recorded. Not being able to stop a recording immediately, facilitating a customer's withholding of consent, is unlawful in many states where all-party consent to monitoring and recording is required.Major call centers use centralized equipment that records ALL calls, and generally this is thought to make the rep evaluation and co
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue in
The annual performance appraisal is an opportunity to enhance employee performance and create greater success for the company and the individual. My intent is to explore how coaching skills can be used in creating a good performance appraisal experience for both the employee and the supervisor and how to keep good performance going throughout the year. As a manager for 18 years my experience was that performance appraisals were a tense time for the employee and the supervisor. In either position, for me it often felt uncomfortable, so how do we reframe it so that it is a go
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue in
Starting a new business is difficult. Customers don't typically come calling on you right away. Everyone starts somewhere and not all of your first clients will be long term, sweet spot clients.Starting a new business means you don't have your business foundation completed yet. At first you need to get clients - any clients. These are called stepping-stone clients. They are what will bring in your early revenue. You also need to start acquiring positive business testimonials. Again, you need steppingstone clients for this.Six months after starting a new busin
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue ink]
Brad K Phillips, Director, Sales
Sharpe AutoCards
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