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  • Will You Add? - Postcard Direct Mail Marketing: 15 Ways To Grab Attention

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    If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of
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    oduct or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some o
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    rospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some o
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    at doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some o
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    tive ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

    1. feature a wacky photograph
    2. use a photo of your product in an unusual setting
    3. make an outrageous (but true) claim
    4. state your unique selling promise in an

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