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Will You Add? - What to Say When A Buyer Calls
If you’ve been thinking about ways to get in front of potential customers who would purchase your products, consider becoming an exhibitor at an industry tradeshow. I love attending tradeshows because this is when I have the opportunity to meet face-to-face with qualified buyers. The tradeshow producers have done the leg work to target and assemble individuals with specific needs; leaving me the opportunity to put my best foot forward. Attending tradeshows can be an effective marketing strategy for many business industries.Don’t get me wrong! Just because you attend a tradeshow does not mean you will walk away with tons of business. A tradeshow can be a very expensi
Are you planning your business or are you planning your growth?If you are like many high-performing business people, you have an annual ritual to set your plans for the coming twelve months. Some people do it in December, others at weird, miscellaneous times of the year, but most -- me included -- tend to do it the beginning part of the New Year.It doesn’t matter exactly when you do this, but it is important you do it sometime soon. It has been said all the way back to the time of the ancients: goals and written plans for their attainment are the surest way to speed up your accomplishments. So skipping this step is not an option!As you bu
First of all, realize that approximately 85% of the approaches you may get from potential buyers will in reality be approaches from intermediaries who may or may not have an actual buyer who might acquire you. The old “I have a buyer
Most people get into a comfortable career situation and it becomes easy for them to maintain the status quo. As time goes on, and they get caught in a tunnel of everyday activity, it becomes increasingly difficult to change. They become blinded to the vast opportunity that the world has to offer. Indeed, they come to believe the Three Lies of Career Limitation:Security Lie: My company may not offer me the opportunity to make terrific money or to control my own destiny, but it is a safe and secure place to work. While my performance is not recognized as outstanding, I can count on having a job to come to every single day.Truth: The only s
First of all, realize that approximately 85% of the approaches you may get from potential buyers will in reality be approaches from intermediaries who may or may not have an actual buyer who might acquire you. The old “I have a buyer
You want customers. I want customers. We all want customers. And traffic alone is not enough. We need “interested” customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them to buy?Instead of concentrating on the “getting”, why not try to “educate” them and sales will follow --- not once, but many times. Why is that? Credibility!If you are writing Articles, or publishing an Ezine, then you are an Internet Marketer with some measure of success. Your goal might be to help them understand that there are ways to make money without spending a fortune, and without plunging over
First of all, realize that approximately 85% of the approaches you may get from potential buyers will in reality be approaches from intermediaries who may or may not have an actual buyer who might acquire you. The old “I have a buyer
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what is your business focused on doing?
First of all, realize that approximately 85% of the approaches you may get from potential buyers will in reality be approaches from intermediaries who may or may not have an actual buyer who might acquire you. The old “I have a buyer
"I wish I had ____ with me." You fill in the blank. How many times have you been offsite, meeting with a client, only to discover you were missing a form or a brochure that would have helped you wrap up a discussion?Whether you are in sales, real estate, consulting or a variety of other jobs, travel is usually involved. Even when you spend most of your day in an office, you still have to travel back and forth, often bringing work with you, or you might be meeting a client for lunch, and have that, "I wish I had…" comment running through your mind.Here are some basics that would benefit everyone.Front Seat
Six Questions to Ask Callers
Begin the conversation by clarifying that you expect the conversation to be entirely confidential. Next, get out your pencil, ask questions, and take notes. Here are six important questions to ask anyone who calls expressing interest in your company.
1. Ask them directly - Are they an intermediary and if so do they have they been engaged by a private equity fund or a strategic corporate buyer who has expressed interest in your company?
2. Tell me about the buyer, what do they do,
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