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Will You Add? - The 7 Rules of Networking Made Easy
Is Direct Mail Useless for DMers?Is direct mail useless at helping direct mail businesses generate leads?That’s the question I was asked last week by a reader of Alan Sharpe’s B2B Direct Mail Tactics newsletter. Here is her unusual challenge, and my response. “My biggest challenge in generating leads from direct mail is to convince our marketing people that direct mail should be used. This is a completely ironic situation given that we are a DIRECT MAIL HOUSE. Yes, that’s right. I’ve been told that ‘direct mail is
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You ar
Managing a business is not as simple as one might think it is. As a matter of fact, in order for your business to succeed, one must exert extra effort. Also, you must always monitor the current condition of your business. In order to know how well your business is doing is by monitoring the monetary flow of your business. When we say "monetary flow" or more known by many as "cash flow", it represents the entire gross sales and revenues. Also, you must always keep track of your net income or "net profit" so as to know how to enhance the performance of your business
I used to think so. Not until recently I started realizing that everything I have (my apartment, my car and my real estate) and everyone I know (my boyfriend, my friends, my colleagues) are all results of my past networking. Networking is a fancy word for building relationship. Most people think networking is planned activities that only happen in a defined space for a short period of time (i.e. drinking champagne in your best outfit at cocktail party for 3 hours talking about nothing). My suspicion is that probably someone in the professional world invented this term just to make it sounds more technical so the introverts would just shy away. My fellow readers don’t let this little trick fool you. The true definition of networking is building relationship & rapport with new friends while being yourself anywhere anytime.
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You are
It's amazing to see so many people who are prepared to sacrifice their lives for the sake of their careers.I'm sure you know of someone like that. They get up at the crack of dawn, drag their weary bodies out of the house and head off for another exciting day at work. Ten or twelve hours later they head home totally exhausted with all their energy sapped from their body.They might make the effort to find out how the rest of their family's day has been, even read their children a bed-time story. Finally after having something to eat, taking a hot show
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You ar
Following on from a previous article on 'The EMyth Perspective' inspired by Michael Gerber’s book “The EMyth Manager,” I thought it might be useful to give you the overall context to this perspective and explain all 5 of Gerber’s EMyth principles.Gerber believes that every manager should treat the organisation (or their part in it) as a small business and think of themselves as small business owners; so these principles apply to leaders and managers in any size organisation, as well as to business owners.The first core principle is concerned with yo
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You ar
Learn how you can buy merchandise at real wholesale prices. You have to learn how wholesale prices can vary so you can know when you are buying at real wholesale prices and not what the supplier wants you to believe are wholesale prices.Is finding products at wholesale prices difficult? The answer is no. It’s not difficult. The difficult part is getting them for “real” wholesale prices.What do I mean by “real wholesale prices”? Well, most suppliers will know in the first 20 seconds if you are a seasoned buyer or just starting out. They will pric
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You ar
It is nearing the end of year and the season of office parties has begun. This could be your big chance to smooze up to senior management and vie for future promotion opportunities. It could be your chance to make a move on that hottie in accounts or just a great opportunity to relax, enjoy the company of your colleagues in a social setting and celebrate the year.But the office Christmas party is often far from an innocent social event and fraught with potential drama. So how can you survive the office Christmas party, below Following are some tips from
Doesn’t this sound easy enough?
I know what you are thinking about right now: ‘It is easy for you to say. You are an extrovert! How about the shy bunch like me? It doesn’t matter where and when, I am just not comfortable talking to strangers!’ Trust me I know how you feel. I am an only child and I was very shy as a kid. If you grew up in a city like Hong Kong with 2 working parents, the chances were you would spend a lot of time alone in your tiny apartment. I had a few friends in school yes, but it’s not that we could go out and play on the street after school. Hong Kong is a big city with almost 7 millions people. Even though the crime rate was (still is) relatively low compared to the US, kids were usually not allowed to leave the house until at least we were 13 or 14. So what did I do home alone before I was 13? Not much! Not until I came to the U.S when I was 16, my situation changed from ‘no one
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