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  • Will You Add? - People Respond to Policies

    CEO: The Key To Fix ingThe Marketing/Sales Collaboration Problem
    We all know that achieving better alignment, synergy and cooperation between company marketing and sales departments is vital, but oh so elusive. Despite all the talk and more talk in the media and at national business gatherings, nothing significant ever seems to happen.p>That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s

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    The other day I got a phone call from a guy who wanted me to join his association.

    He made a strong case, too: reasonable dues, good people, great networking.

    When he asked for the sale (or in this case, the membership), I paused for a few seconds before responding.

    “Mark, my policy about saying no is, ‘I don’t say it enough.’ So, for that reason alone, my answer to you is no.”

    Dead silence. I smiled and waited.

    “Well um, uh … OK,” he stammered. “I-I guess I’m not going to challenge that.”

    Dead silence. I smiled and waited some more.

    “OK well, uh, thanks for your time Scott,” he resigned.

    “My pleasure!”

    I hung up the phone.

    Whoa. Where did THAT come from?! I wondered.

    That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s

    If It Weren't For Them-This Job Would Be Easy
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    the sale (or in this case, the membership), I paused for a few seconds before responding.

    “Mark, my policy about saying no is, ‘I don’t say it enough.’ So, for that reason alone, my answer to you is no.”

    Dead silence. I smiled and waited.

    “Well um, uh … OK,” he stammered. “I-I guess I’m not going to challenge that.”

    Dead silence. I smiled and waited some more.

    “OK well, uh, thanks for your time Scott,” he resigned.

    “My pleasure!”

    I hung up the phone.

    Whoa. Where did THAT come from?! I wondered.

    That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s

    Excuse Me - Did My Business Disrupt You? Too Bad!
    Filed under: brainstorming corner — @ 12:22 pmA disruptive technology is a new technological innovation, product, or service that eventually overturns the existing dominant technology in the market, despite the fact that the disruptive technology is both radically di
    y answer to you is no.”

    Dead silence. I smiled and waited.

    “Well um, uh … OK,” he stammered. “I-I guess I’m not going to challenge that.”

    Dead silence. I smiled and waited some more.

    “OK well, uh, thanks for your time Scott,” he resigned.

    “My pleasure!”

    I hung up the phone.

    Whoa. Where did THAT come from?! I wondered.

    That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s

    Organizational Change: How to Foster and Manage Change
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    ted some more.

    “OK well, uh, thanks for your time Scott,” he resigned.

    “My pleasure!”

    I hung up the phone.

    Whoa. Where did THAT come from?! I wondered.

    That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s

    No Significant Financing For Your Business Without Business Credit Scores
    Many business owners seeking financing for their business, don't realize that without business credit scores, their business will never obtain significant financing. Business credit scores function exactly like personal credit scores, and so you have to build your business
    p>That was a first for me. Telling someone my “policy” on saying no.

    And I tell ya what; it felt GREAT!

    Candid, yet friendly.
    Honest, yet confident.
    And nobody’s time was wasted.

    LESSON LEARNED: people respond to policies.

    I actually just looked up the word policy. It means, “shrewdness or prudence, especially in the pursuit of a particular course of action.” Which means:

    You’re not being mean.
    You’re not being difficult.
    You’re not rejecting someone.

    You’re simply sticking to your guns. Telling someone, “Look, this is how I roll. This is who I am. That’s my policy.”

    NOTE: I’m not talking about company policy. That’s different.

    I’m talking about personal policy.

    Knowing thyself. Being the world’s expert ON yourself and confidently articulating that on a consistent basis.

    The following steps will help you put this ide

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