Tags |
|
|
Links |
|
|
Will You Add? - Do You Have A Defining Statement?
There are wild variances in how much involvement organisations are brave enough to offer their people in change. From those organisations where they just ‘tell’ (sometimes by text message even!), to the most enlightened extreme, where they enable wholesale contribution to the change process.Such organisations actua
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts a
One of the most common ways that carwash owners like to advertise their business in their local communities is to use direct mail marketing advertising in those little coupon booklets that are sent out. These work very good however, there are few things that you should consider.First, you do not want to give away too much
A defining statement * should include all of the following.
1. It must use common one syllable words that are easy to understand. If you stick to the language an 8th grader (and I am not referring here to slang) would understand you are in good shape.
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "What do you do?"
3. It must create some attraction on the part of the other person. It should make people want to talk with you, be with you, learn from you.
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts an
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small business owners implementing joint ventures?Here’s a partial list of the mo
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "What do you do?"
3. It must create some attraction on the part of the other person. It should make people want to talk with you, be with you, learn from you.
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts a
Many of us choose our jobs based on the health insurance offered by the employers; or, we at least let the health insurance play a role in whether or not we apply for and accept certain jobs. However, how many of us go beyond just asking about health insurance and asking about disability insurance, too? Probably not many of us,
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts a
Managers often ask, usually with exasperation, “How can I keep my employees motivated? I pay them decently. What else is there?”Offering competitive salaries is certainly important. But a paycheck is what helps people get to sleep at night, not what gets them going in the morning.What keeps them committed to come
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts a
Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting advice indeed, but businesses do not have all day and Corporations want resu
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts and give-aways with it printed or engraved on them.
A special thanks to my good friend Mark LeBlanc for permitting me to use some of his ideas in this tip from his book, Growing Your Business.
Here is my defining statement as an example:
I own an international business that works with large and small organizations worldwide who want to increase their sales and improve their management focus.
Take your time developing a defining statement. This one took me several hours over a period of a few weeks. But, once you have it now let it get a hold of you and believe it, memorize it, practice it, use it and watch it galvanize the people you interact with.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/31785/atriclecheck-Do-You-Have-A-Defining-Statement.html">Do You Have A Defining Statement?</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/31785/atriclecheck-Do-You-Have-A-Defining-Statement.html]Do You Have A Defining Statement?[/url]
Related Articles:
Increasing Job Satisfaction - 3 Steps to a Happier Work Life
How to Protect Your Boss From Bad Meetings
Bookmark it:
|