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Will You Add? - Value Galore Found in Chamber Memberships
Name recognition brings back memories. People will remember an individual’s name before they remember the name of their business. This simple fact can gain your business recognition, and give your business the Brand Identity necessary to move into profitability.So, what’s your name? Is it brandable? Do you have a signature that captures the eye? Is there balance, fortitude, and self gratification in your signature? The list goes on… How many people do you know who recognize your name? What does it mean? Can you identify a thousand people who recognize your name?<
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.1. Balanced d?corThe size of your trade show booth doesn’t really matter. The main idea should be that you work towards achieving a balanced look for the space. The display material and the furniture should be spread evenly
Literally minutes later, stunned and feverishly ruminating about what we would do to prevent a potential catastrophe, I sat tolerating my new chamber’s “member spotlights.” Reps from member businesses stood up for a quick minute or two, described their companies and the services they offered to their fellow members. One local bank concluded its service litany with a folksy, “So come down and see us sometime. We love doing business with our fellow chamber members.”
The chamber’s director then exhorted everyone that “It’s good to do business with other members.” Suddenly I realized this new “family” I’d joined might be the answer to my current problem (and prayers). At the break, I approached the bank rep, explained my situation, got an encouraging response, and found myself at the end of a meeting with this rep that very same day with a new merchant account squarely in place, all courtesy of the fast action of this new chamber friend. Though I had come in looking to FIND business, I’d come out in total awe of something better: the huge value offered by chambers in terms of providing resources that their member companies sincerely need. I had become someone else’s new customer but was very happy about it.
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you
The process of seeking feedback is one surefire way to launch you from interview failure to job interview success. It is through feedback that you learn to see yourself as job interviewers do. Only when you see yourself as job interviewers do will you have the special insight to make the necessary changes to hear those famous words ‘your hired.’Here are four ways to see what job interviewers see:Study yourself on videotapeThe Navy has a saying, “You get what you inspect, not what you expect.” Before your next interview, tape a mock interview with a f
Literally minutes later, stunned and feverishly ruminating about what we would do to prevent a potential catastrophe, I sat tolerating my new chamber’s “member spotlights.” Reps from member businesses stood up for a quick minute or two, described their companies and the services they offered to their fellow members. One local bank concluded its service litany with a folksy, “So come down and see us sometime. We love doing business with our fellow chamber members.”
The chamber’s director then exhorted everyone that “It’s good to do business with other members.” Suddenly I realized this new “family” I’d joined might be the answer to my current problem (and prayers). At the break, I approached the bank rep, explained my situation, got an encouraging response, and found myself at the end of a meeting with this rep that very same day with a new merchant account squarely in place, all courtesy of the fast action of this new chamber friend. Though I had come in looking to FIND business, I’d come out in total awe of something better: the huge value offered by chambers in terms of providing resources that their member companies sincerely need. I had become someone else’s new customer but was very happy about it.
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you
Companies like Websense sell their web filtering software to corporate clients. Their marketing material is pointing out how much productivity is lost due to employees casually surfing the web while at work. With Websense software corporations are able to restrict web surfing to certain websites and put monitoring in place. This allows to protect the corporations from malicious viruses entering the network from untrusted websites and to limit the overall Internet activity of employees to business related websites or to restrict the time a user spends surfing the web to a
The chamber’s director then exhorted everyone that “It’s good to do business with other members.” Suddenly I realized this new “family” I’d joined might be the answer to my current problem (and prayers). At the break, I approached the bank rep, explained my situation, got an encouraging response, and found myself at the end of a meeting with this rep that very same day with a new merchant account squarely in place, all courtesy of the fast action of this new chamber friend. Though I had come in looking to FIND business, I’d come out in total awe of something better: the huge value offered by chambers in terms of providing resources that their member companies sincerely need. I had become someone else’s new customer but was very happy about it.
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you
It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is – they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Tim
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you
An entrepreneur is defined as a person who undertakes a business, bold and difficult, with the chance of profit or loss. A true entrepreneur goes beyond this simple definition. He is not the creator of any new good or service. Rather, he is an optimist with the vision and creativity to turn an innovative idea into reality for benefit of others. He has the courage to undertake financial risk, to follow his dreams. He can see opportunity in a problem. He has a burning ambition and cleverness to succeed. He sets realistic goals, takes calculated risks based on facts and exp
Over the ensuing four years, though I did pick up a few clients here and there, I never forgot the lesson: that access to a ready, willing-to-help business family afforded me a greater value than I could have every predicted. Joseph J. Bevilacqua, President/CEO of the Merrimack Valley Chamber of Commerce (Lawrence MA), explains it this way: “Chambers are indeed a great way for companies to find other companies to BUY FROM. They can help you locate all sorts of ordinary needs, like paper supplies, restaurants, hotels for visiting customers. That's a key point of how a chamber works: it’s essentially a B2B network.”
Chamber devotees also say that entrepreneurs and executives can benefit from meeting the many buyers and users of you’re their products/services that compose the typical chamber, based on its typical audience of peers outside each individual member’s own industry. This broadens both horizons and connections. Hearing high-powered guest speakers, for example, affords the opportunity to meet not only that speaker but lots of other top execs who come to hear the speaker as well.
Other benefits? Try this list: health care insurance, auto insurance discounts, discounts on a variety of many other goods and services. A chamber member once told me, “It’s an attractive arena for doing interesting volunteer work as well.”
So with all this good stuff, could there be any downside?
Chamber people do agree on one pitfall: if you lack the willingness to show up, it’s not for you. “Joining a chamber could be a waste of time if you're not able to put some effort into it,” admits Andrew Olmsted, Managing Director, Cambridge Innovation Partners, and a Cambridge Massachusetts Chamber of Commerce member. “One needs to evaluate whether the benefit will be worth the effort. But that's of course what you must do with any business activity!”
Others echo like sentiments, remarking that chamber members reap only what they sow. Socializing, networking and rolling up one’s sleeves to get vigorously involved are requisites. “Don't expect to walk out of your first meeting more contacts and new customers than you know what to do with,” warns Cambridge (MA) Chamber of Commerce President and CEO Thomas J. Lucey. “It's like a health club in that
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