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Will You Add? - Who Are You and What The Heck Do You Do?
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns".In an age when most advertisers try their hardest to avoid offending anyone, this comp
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Id
Devising correct marketing strategies are important for expansion of all the businesses. Only those products that are marketed well sell in the market. They sell because their promoter has done his groundwork well. He has found out answers to the basic questions that determine the success of any business. He has found out who he is, what is he doing, which is his market, who are the potential customers, and when does he want do product launch and how does he trap customers
"So what kind of law is he practicing?", I asked.
"Well....law, The American kind" she replied.
"Ok, but what area of specialization? Bankruptcy? Criminal? Real Estate? Personal Injury?,” I inquired.
"You know, I don't really know, but I know he's a great lawyer, or at least he better be with all the money I spent on his schooling,", she said.
"Do you have his business card?" I asked.
"Actually I don't have one with me. He never gave me any. He said just told me to have anyone with a legal problem give him a call. I'll give you his home number and you can talk to him about it," she said.
I'm sure that many people have heard parents brag about their son "THE LAWYER" or their daughter "THE DOCTOR" or whatever profession they are in. But like my cousin, many of them are not familiar with what their son or daughter really does for a living. All they know is that they paid for their kid to go to medical school, law school, graduate school and in their eyes, they are a success.
After the conversation ended, I thought to myself about the many golden opportunities my cousin had missed for her son to acquire new clients. It was bad enough she didn't know what kind of law he practiced, but what made it even worse is that she didn't have any of his business cards with her.
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ide
The competition in the handset business in Nigeria, Africa like other countries of the world, is enormous especially in the major cities. Only entrepreneurs who go the extra mile will always make it. Though the market for GSM handsets is very large, most people find it difficult to break even in the business; an idea is what you will need to differentiate yourself from the crowd and competition no matter where you are located.The secret to this success is the Nokia
"Actually I don't have one with me. He never gave me any. He said just told me to have anyone with a legal problem give him a call. I'll give you his home number and you can talk to him about it," she said.
I'm sure that many people have heard parents brag about their son "THE LAWYER" or their daughter "THE DOCTOR" or whatever profession they are in. But like my cousin, many of them are not familiar with what their son or daughter really does for a living. All they know is that they paid for their kid to go to medical school, law school, graduate school and in their eyes, they are a success.
After the conversation ended, I thought to myself about the many golden opportunities my cousin had missed for her son to acquire new clients. It was bad enough she didn't know what kind of law he practiced, but what made it even worse is that she didn't have any of his business cards with her.
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Id
Career education is a systematic program for students and adult learners who seek higher education to develop expertise in specific jobs. Career education helps increase knowledge of self, choices of occupation, training opportunities, job search skills and decision-making strategies. Many schools and colleges in the United States provide courses on career education that can help to mold a student’s future.CurriculumEducational and occupation exploration prep
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Id
When people go into a grocery store or some kind of retail outlet there are many factors that go into their decision on whether they buy a particular item or whether they decide to go to a competitor's store. Some of the most important factors in a consumer's mind are price, customer service, appearance of the store and how easy it is to find a particular item. When the customer evaluates all these aspects of the store they usually relate each aspect to management, how h
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Id
I had a discussion with Erik Lie about the experiences with Stock Options Backdating (SOBD) and the economic impact of his work. According to Erik, at least 15% of the stock options grants between 1996 to August, 2002,were backdated. Some were within 30 days of the grant date, others more egregious. The number of companies though he said that were going to come clean would be far less than 15%. Here is what we came up with.First the assumptions:1. # of compan
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out there about yourself. Once you do, you will start to see results: in name recognition, and more importantly, qualified business referrals.
© 2005, Timothy M. Houston. All Rights Reserved. Reprinted with permission.
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