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Will You Add? - How to Organize a Successful Bad Sweater Party
Promoting Yourself And Your Self Published Book aters were horrible, and nobody seemed to care! The crowd was booming with laughter and beaming with positive energy. Everyone talked to everyone. Everyone complimented everyone. And for the next four hours, I experienced the most unbelievable sense of ease, comfort and approachability with a group of complete strangers.You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they're going to sell them; don't let this happen to you -- be prepared. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.Using press releases for marketing or promoting yourself, book or book's website has become increasingly popular as publishers discover the powe When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – yo “A what party?!” I said. “A Bad Sweater Party. Wait a minute…you mean to tell me you’ve never been to a Bad Sweater Party before?” asked Amber. “Guess not,” I admitted. A Bad Sweater Party is exactly what you think it is: A party at which the guests wear bad sweaters. Nobody can be certain where this idea originated. It’s possible that it came about during the 80’s when ALL sweaters were bad sweaters. Nevertheless, my first Bad Sweater Party experience was, without a doubt, one of the most enjoyable nights I have ever had. (And I only knew one person there!) One week before the party I began to plan out my wardrobe. Looking through my drawers, I couldn’t find anything that could have been classified as a “bad sweater.” At least, that’s what I told myself. I figured that since the bulk of the bad sweaters in the world were worn between 1971 and 1994, a thrift store was my best bet for scoring some particularly heinous gear. When I went to my local Goodwill I approached the counter and asked, “Hi, I’m looking for the ugliest, most out dated, eye sore of a sweater known to man – got anything like that?" “You must be going to a bad sweater party, huh?” “Yeah, how did you know that!?” “I’ve been to a few myself – they’re loads of a fun. Come on, let’s see what piece of crap we can find for you today sir.” After a good 20 minutes of searching, I found my sweater. I was so bad, it was beautiful! It looked like something your colorblind grandfather wore at a holiday Christmas Party in 1972 that, if it were any tighter, might have also doubled as a leotard. And I loved it. “I’ll take it!” I said. Two dollars and forty nine cents later, Amber and I arrived at the Bad Sweater Party. She sported a purple, blue and turquoise gem that could have easily been stolen from the wardrobe room of the Cosby Show. And although I was slightly self conscious about the skin-tightness of my snowflake laden top – as well as not knowing anybody there - everything changed when we walked in the door… “Hey!! What’s up guys, come on in!” said the host, “Wow those are the ugliest sweaters I’ve ever seen! I love ‘em!” “Thanks man! Your sweater sucks too! My name is Scott - I’m a friend of Amber’s." “Well it’s great to meet you, thanks for dressing up! I’m Joe, welcome to my house.” When I walked in, I saw sweaters of every decade, every color, every style and every brand. It almost became a game to see who could have the worst sweater of all. But the best part was - the sweaters were horrible, and nobody seemed to care! The crowd was booming with laughter and beaming with positive energy. Everyone talked to everyone. Everyone complimented everyone. And for the next four hours, I experienced the most unbelievable sense of ease, comfort and approachability with a group of complete strangers. When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – you One week before the party I began to plan out my wardrobe. Looking through my drawers, I couldn’t find anything that could have been classified as a “bad sweater.” At least, that’s what I told myself. I figured that since the bulk of the bad sweaters in the world were worn between 1971 and 1994, a thrift store was my best bet for scoring some particularly heinous gear. When I went to my local Goodwill I approached the counter and asked, “Hi, I’m looking for the ugliest, most out dated, eye sore of a sweater known to man – got anything like that?" “You must be going to a bad sweater party, huh?” “Yeah, how did you know that!?” “I’ve been to a few myself – they’re loads of a fun. Come on, let’s see what piece of crap we can find for you today sir.” After a good 20 minutes of searching, I found my sweater. I was so bad, it was beautiful! It looked like something your colorblind grandfather wore at a holiday Christmas Party in 1972 that, if it were any tighter, might have also doubled as a leotard. And I loved it. “I’ll take it!” I said. Two dollars and forty nine cents later, Amber and I arrived at the Bad Sweater Party. She sported a purple, blue and turquoise gem that could have easily been stolen from the wardrobe room of the Cosby Show. And although I was slightly self conscious about the skin-tightness of my snowflake laden top – as well as not knowing anybody there - everything changed when we walked in the door… “Hey!! What’s up guys, come on in!” said the host, “Wow those are the ugliest sweaters I’ve ever seen! I love ‘em!” “Thanks man! Your sweater sucks too! My name is Scott - I’m a friend of Amber’s." “Well it’s great to meet you, thanks for dressing up! I’m Joe, welcome to my house.” When I walked in, I saw sweaters of every decade, every color, every style and every brand. It almost became a game to see who could have the worst sweater of all. But the best part was - the sweaters were horrible, and nobody seemed to care! The crowd was booming with laughter and beaming with positive energy. Everyone talked to everyone. Everyone complimented everyone. And for the next four hours, I experienced the most unbelievable sense of ease, comfort and approachability with a group of complete strangers. When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – yo “I’ve been to a few myself – they’re loads of a fun. Come on, let’s see what piece of crap we can find for you today sir.” After a good 20 minutes of searching, I found my sweater. I was so bad, it was beautiful! It looked like something your colorblind grandfather wore at a holiday Christmas Party in 1972 that, if it were any tighter, might have also doubled as a leotard. And I loved it. “I’ll take it!” I said. Two dollars and forty nine cents later, Amber and I arrived at the Bad Sweater Party. She sported a purple, blue and turquoise gem that could have easily been stolen from the wardrobe room of the Cosby Show. And although I was slightly self conscious about the skin-tightness of my snowflake laden top – as well as not knowing anybody there - everything changed when we walked in the door… “Hey!! What’s up guys, come on in!” said the host, “Wow those are the ugliest sweaters I’ve ever seen! I love ‘em!” “Thanks man! Your sweater sucks too! My name is Scott - I’m a friend of Amber’s." “Well it’s great to meet you, thanks for dressing up! I’m Joe, welcome to my house.” When I walked in, I saw sweaters of every decade, every color, every style and every brand. It almost became a game to see who could have the worst sweater of all. But the best part was - the sweaters were horrible, and nobody seemed to care! The crowd was booming with laughter and beaming with positive energy. Everyone talked to everyone. Everyone complimented everyone. And for the next four hours, I experienced the most unbelievable sense of ease, comfort and approachability with a group of complete strangers. When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – yo “Hey!! What’s up guys, come on in!” said the host, “Wow those are the ugliest sweaters I’ve ever seen! I love ‘em!” “Thanks man! Your sweater sucks too! My name is Scott - I’m a friend of Amber’s." “Well it’s great to meet you, thanks for dressing up! I’m Joe, welcome to my house.” When I walked in, I saw sweaters of every decade, every color, every style and every brand. It almost became a game to see who could have the worst sweater of all. But the best part was - the sweaters were horrible, and nobody seemed to care! The crowd was booming with laughter and beaming with positive energy. Everyone talked to everyone. Everyone complimented everyone. And for the next four hours, I experienced the most unbelievable sense of ease, comfort and approachability with a group of complete strangers. When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – yo When I got home later that night, I realized that any time you use party themes – especially outrageous ones - they have an invaluable effect on the connectedness of the guests: Invite Only “Robbie’s having a party on Saturday – you should come.” Great, see ya there. On the other hand, when you hear about a theme party, it entices you: “Come over to Robbie’s on Saturday for his annual Bad Sweater Party!” Now that sounds like fun! Preparation Solidifies Commitment What Should I Wear? “What’s the dress code?” This always creates ambiguity and often times, improper dress – over or under – can cause guests to feel uncomfortable and therefore unwilling to communicate. But with a theme, you know exactly what to wear, i.e., a bad sweater. Apprehension Breaking the Ice Obviously it’s true what Adam Sandler said, “Initiating the conversation is half the battle.” The most effective way to break the ice at a party is to discuss your connection to the host - this generates a CPI, or common point of interest. But with a theme party, the CPI is already established before you walk in the door. It’s impossible not to socialize with everyone. You can break the ice with anybody, anytime! How do You Connect Your Guests?
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