ve differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a busiRecent marketing studies reveal that most marketing strategies directed toward women fail to live up to potential due to lack of appropriate market segmentation.

Businesses that are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.

A recent Vanguard study found women trust:

• Female family members
• Financial Institutions
• Newspapers

Interesting market facts:

• Women perceive and behave differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a busi

are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.

A recent Vanguard study found women trust:

• Female family members
• Financial Institutions
• Newspapers

Interesting market facts:

• Women perceive and behave differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a busi

As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.

A recent Vanguard study found women trust:

• Female family members
• Financial Institutions
• Newspapers

Interesting market facts:

• Women perceive and behave differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a busi

anguard study found women trust:

• Female family members
• Financial Institutions
• Newspapers

Interesting market facts:

• Women perceive and behave differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a busi

ve differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a business this means selling to women yields greater retention rates, more repeat customers and better word-of-mouth advertising. For the advertiser it means marketing in a new way.

• Women spend 14% more on electronics than men.

• Women own 49% of American businesses operating in the U.S.

• Women are the fastest growing group of business owners (2 times as many women, than men, are starting their own business.

• Women purchase 74% of all NBA and NFL apparel.

• Women, who are single bought 2 times as many homes as single men (57% of single women own their own home.)

• Women make up 50% of computer sales.

• Women purchase 65% of new cars and influence 80% of all car sales.