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Will You Add? - PR, Viral Marketing And The Dangers of Spin
The Nursing profession, having a renaissance of sorts, in the past 5-7 years finds itself in today’s professional spotlight. This renaissance is a result of the increasing demand for nursing services. In addition to this demand, comes increased competition amo
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or t
A promotional item is goods given away without charge to the community in an attempt to endorse a business or boost awareness in, or sales of, merchandise or service. Promotional items are often distributed at trade shows, used in direct mail and as part of g
Spin is when you lie to promote a good image.
PR is what you have to do to get you out of the crap left by your lies!
And Viral Marketing is the bad or good things people say about you, all depending on your Spin and/or PR.
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or th
What are the obstacles that hamper successful decision-making?What are the downsides of group decision-making?How does our management style affect the process of decision-making?And why is rational thinking overrated?
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or t
Are you looking to hire the best talent? Are you thinking about adding a new employee who will significantly impact millions of dollars in YOUR business? Do you want to hire the best? Then you need to show and convince your next hire that you are serious about h
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or t
The world of criminal justice will always have career opportunities for college graduates and adults who are interested in this field. Actually, with the advent of Homeland Security and the increase in border patrols and other security measures, the field of cri
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or t
A streak dating back more than three decades came to an end at midnight on New Year's Eve. For the first time since 1972, as America rang in 2005, “America’s Oldest Living Teenager” was not in Times Square to count down the dropping of the giant ball. The 75-yea
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way to build a business than to have a well-earned and respected image, honestly won and diligently built on.
A good reputation, enhanced by PR and voluntarily passed on to others by Viral Marketing is worth more than any amount of paid for Advertising or Spin.
Mr Al Fayed, who bought the illustrious Harrods store in London, also discovered that a good name must be earned not bought.
Money can’t buy a good name, or the prestige, which goes with it.
And empty words and rhetoric will not maintain it.
PR, Public Relations, is just that, building a relationship with the people you come into contact with.
And Spin is what a car often does when it runs out of control, just before it crashes!
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