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Will You Add? - Press Releases: 6 Simple Ways to Get Your Name in Print
Your 60 Second Commercial
5 Steps to Make a 60 Second Commercial that Will Have Prospects Swarming You After Your Next Networking EventEvery local meeting I attend has networking opportunities. The best opportunity is your 60 second business commercial, or elevator speech. How many of you hear this, ‘Hi, My Name is_____. I work for ________. Usually here they talk about what they do. If you need ______, see me after the meeting. When you’re in a room of 50 people, it gets pretty tedious.So, how do you make your self stand
trina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries? 5 Steps to Make a 60 Second Commercial that Will Have Prospects Swarming You After Your Next Networking EventEvery local meeting I attend has networking opportunities. The best opportunity is your 60 second business commercial, or elevator speech. How many of you hear this, ‘Hi, My Name is_____. I work for ________. Usually here they talk about what they do. If you need ______, see me after the meeting. When you’re in a room of 50 people, it gets pretty tedious.So, how do you make your self stand
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
Secure Document Management Strategies
With the astounding rate at which businesses generate documents, their management and security have become issues that have to be dealt with in a way that prevents misuse of sensitive data. Businesses also have to comply with several regulations that have made it mandatory for businesses to ensure that their data is well protected.When documents are generated, printed, scanned, faxed, or copied, the data remains in the multifunction peripheral (MFP) devices and can be retrieved by unauthorized personnel therefore
Want to get some good press coverage, but don’t know where to begin? Afraid your business hasn’t done anything newsworthy lately?With the astounding rate at which businesses generate documents, their management and security have become issues that have to be dealt with in a way that prevents misuse of sensitive data. Businesses also have to comply with several regulations that have made it mandatory for businesses to ensure that their data is well protected.When documents are generated, printed, scanned, faxed, or copied, the data remains in the multifunction peripheral (MFP) devices and can be retrieved by unauthorized personnel therefore
Nonsense!
With a little imagination, some creative spin, and an eye- grabbing press release, your business can be newsworthy in no time at all.
Here are some things you can do to get started. Each one gives you an excellent reason to send out a press release to the media. Play your cards right and you’ll be shocked at how much coverage your business will receive.
Hold a contest
This is a great excuse to send out multiple releases over a period of time. Send out an initial press release that announces the contest and gives the details. Let people know how they can participate and why the contest is being held.
Then, send out another release after the winner has been selected. This gives you one more chance to plug your company. For best results, make the contest a recurring event so you can contact the press on a monthly or weekly basis.
Upgrade your product
No matter how big or small it is, the press should be notified anytime you make a change to your product line-up. I’ve written press releases for minor software upgrades that hardly seemed worth mentioning.
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
Lean Manufacturing Techniques
Lean manufacturing is a management philosophy that aims to get the right products to the right place at the right time and in the right quantity. Lean manufacturing focuses on the reduction of the wastes that decrease efficiency and increase costs. These wastes include over-production, waiting time, processing, inventory, transportation, motion, and scrap. Lean manufacturing has been made popular by Japanese companies who have used these very effectively.Some of the most popular techniques associated with lean ma
you’ll be shocked at how much coverage your business will receive. Lean manufacturing is a management philosophy that aims to get the right products to the right place at the right time and in the right quantity. Lean manufacturing focuses on the reduction of the wastes that decrease efficiency and increase costs. These wastes include over-production, waiting time, processing, inventory, transportation, motion, and scrap. Lean manufacturing has been made popular by Japanese companies who have used these very effectively.Some of the most popular techniques associated with lean ma
Hold a contest
This is a great excuse to send out multiple releases over a period of time. Send out an initial press release that announces the contest and gives the details. Let people know how they can participate and why the contest is being held.
Then, send out another release after the winner has been selected. This gives you one more chance to plug your company. For best results, make the contest a recurring event so you can contact the press on a monthly or weekly basis.
Upgrade your product
No matter how big or small it is, the press should be notified anytime you make a change to your product line-up. I’ve written press releases for minor software upgrades that hardly seemed worth mentioning.
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
Creativity Creates Real Wealth
So many businesses are just plain dull. Totally lacking is that spark of creativity and energy. Instead, an image of decadence and boredom. I try to avoid shopping in these places. I bet many other people do likewise.I'm always on the lookout for the guy who dares to be different. Who believes his customers are entitled to a little theater in their shopping experience.I've been a retailer for 40 years and in that time I've learnt a lot about the retail business. Something which is never fully learnt or ev
plug your company. For best results, make the contest a recurring event so you can contact the press on a monthly or weekly basis. So many businesses are just plain dull. Totally lacking is that spark of creativity and energy. Instead, an image of decadence and boredom. I try to avoid shopping in these places. I bet many other people do likewise.I'm always on the lookout for the guy who dares to be different. Who believes his customers are entitled to a little theater in their shopping experience.I've been a retailer for 40 years and in that time I've learnt a lot about the retail business. Something which is never fully learnt or ev
Upgrade your product
No matter how big or small it is, the press should be notified anytime you make a change to your product line-up. I’ve written press releases for minor software upgrades that hardly seemed worth mentioning.
But to an avid user of these programs, the small changes can make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage.
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
Careers In Information Brokering
Information brokering is fast becoming a great way to make money. All you need to be in business is a computer, Internet connection and the right knowledge for finding and researching all sorts of topics.For the most part, information brokers can find a lucrative niche in the information marketing industry. Believe it or not, there is an entire business industry that specializes in finding, packaging and marketing information. It’s a sub-set of direct marketing. Information marketers primarily sell books, newslet
make a world of difference. Thanks to the releases, users got notified of the upgrades and my client received additional media coverage. Information brokering is fast becoming a great way to make money. All you need to be in business is a computer, Internet connection and the right knowledge for finding and researching all sorts of topics.For the most part, information brokers can find a lucrative niche in the information marketing industry. Believe it or not, there is an entire business industry that specializes in finding, packaging and marketing information. It’s a sub-set of direct marketing. Information marketers primarily sell books, newslet
Tie into current events
Your press release stands a greater chance of making it to the top of an editor’s pile if it contains timely information. So find a way to relate your business to events that are fresh on people’s minds.
For example, as we mark the anniversary of Hurricane Katrina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries?
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
Colocation Facilities
A collocation center is where service providers keep servers of companies that need expert handling for their data. These third-party companies also provide web connectivity and technical support. They are a good option for companies who want to concentrate on their core product rather than the problems of IT infrastructure. This would also save time spent by the technical department of a company, thereby increasing productivity.Outsourcing the job to a third party may seem wise, as the basic environment is suita
trina, a computer specialist could send out a release explaining five easy ways to back up data in case of emergency. How might your business tie into current events, holidays, or anniversaries? A collocation center is where service providers keep servers of companies that need expert handling for their data. These third-party companies also provide web connectivity and technical support. They are a good option for companies who want to concentrate on their core product rather than the problems of IT infrastructure. This would also save time spent by the technical department of a company, thereby increasing productivity.Outsourcing the job to a third party may seem wise, as the basic environment is suita
Conduct a survey
Just like holding a contest, conducting a survey or study gives you at least two opportunities to contact the press. You can announce the survey, explain why you are holding it, and let people know how to participate.
When the results are in, send out an overview of the findings to the press. Then direct people to your website where they can download the complete report—preferably in return for an opt-in to your mailing list.
Align with a cultural trend
Have you heard of YouTube or MySpace? These two websites are all the rage and once you start paying attention, you’ll hear their names dropped right and left in the media.
Why?
Because clever businesses have found ways to get mentioned in the same breath as these trendy websites---primarily by doing the mentioning themselves.
In fact, anyone involved in marketing, video production, online privacy, networking, advertising, electronics, or anything relating to youth culture would be hard pressed not to align themselves with these sites.
Can you think of a trend that you can build a press release around?
Provide a case study
Tell the press how your product or service had a dramatic impact on one of your customers. Let them know what the problem was, how you solved it, and what life is now like for your customer.
And remember, your company is not the focus here -- at least, not directly. The focus should be on your customer or client, and how they overcame a problem by usi ng your products or services. Don’t worry, you’ll have room for a quick plug at the end of the release.
This list is by no means exhaustive. There are literally dozens of reasons to contact the press about your business.
Remember, editors and journalists live and die by the press releases they receive. If you’ve got a story that will interest their readers, you may just find yourself with a new best friend.
So get started today and I look forward to seeing
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