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Will You Add? - Publicity: How To Capture the Attention of the Media
When considering the executive management decision to launch a mobile oil change business whether it is a small business or a large Corporation there is much to think about besides the obvious things of employee training, equipment, scheduling, marketing, business structure, cash flow and growth. Such unique businesses like mobile oil change business will require additional Business Management Decisions; especially things such as Environmental Controls and perhaps some alternative marketing plans.You see, although a Mobile Oil Change Business is rather a simple automotive on-site service business it also makes sense that getting to all those customers and getting rid of the oil collected will take significant planning. When discussing this business management case study with a gentleman going into the business recently he stated;“With the networking approach you mentioned I think I could easily have all the business I need, still have to figure out what to do with all that spent oil though.”Indeed and these issues must be ironed out before anyone gets too gung-ho with the business plan proformas. Now then to get rid of this used motor oil perhaps we should check with the city, also out
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can creat
We are coming up to the end of the year and the time when many of us look to clean out the clutter in the office. It may be just to fill the time during the slow holiday week but it can also be an opportunity to practice good document retention practices. Most offices have a retention policy for official company records, i.e. tax returns, employee files and bank statements. These documents are carefully filed and stored neatly in boxes in a storage area or at an offsite storage facility. Each box is labeled with the owner and the year of the document. Every year a shredding service comes in and shreds the outdated records.This is a great system for the official company documents but what about the secondary records in the office? Secondary records are everything that employees keep stashed away in their desks and in filling cabinets around the office. They can be customer lists, memos, printouts or even copies of official company records. It is these records that make up the bulk of the documents an office produces.Don't think you need to worry about these old meeting minutes and customer lists? Don't forget that if you allow your employees to treat this information as trash you have
Publicity is just one aspect of an overall integrated marketing campaign and something that we at EMDCO.com take very seriously, and not so seriously, because it’s part art and part science. When we put together a publicity campaign for our clients, we strive to report on populace aspects of their news stories that will have a better chance of gaining media attention.
What do I mean by populace aspects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create
As businesses grow and expand, it is often the case that some huge potential cost savings are often ignored - or simply left unaddressed. This is often the case when additional personnel are brought in to cope with expanding daily project management, marketing or administrative needs. Typically in these environments, work groups are created and with them, an expanding set of computer workstations and their associated printer devices. This of course is in addition to a growing requirement for photocopying and the creating of quality, hard copy, presentation materials.The problem of multiple printing devicesOver time I have found on average, within growing businesses employing greater than 25 people, a proliferation of printing devices occurs, mainly in a drive for efficiency to enable individual personnel to create print copies on demand. As this happens, there can be up to approximately nine mono and three color print devices-that is, ten printing devices to every one photocopier.Meanwhile, it is well proven that printers are comparatively more expensive and variable in their cost to run for the same given volume of print than photocopiers. Additionally, a photocopier
What do I mean by populace aspects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can creat
The crude printing processes of old is a bygone era. Today’s technology gives you nothing but quick, affordable prints made in high-quality.Today’s cutthroat competition demands both quantity and quantity delivered at the same time. One simply cannot afford to settle for something that “that will have to do.” Hence, offset printing is the printing process of choice to accommodate such pressing demands.Offset printing is a more efficient and refined operation in generating prints. It is also the most common and practical printing process used by commercial printers for it adequately meets the standards of a desirable print. At times, it even surpasses it.Offset printing is found on the ideals of dispensing high-volume prints that are also made in high caliber, at a short time. Offset printing is widely used - for personal, commercial or corporate use. You can have business cards, brochures, catalogs, calendars, flyers, postcards and posters among the multitude of products and services you can acquire through offset printing.Offset printing involves the use of multiple rollers and cylinders, wherein the plate does not come in direct contact with the paper. The inks are “offset” u
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can creat
Candy appeals to all age groups, but most especially to children. This is because the countless varieties of candy that are available in the market cater to almost all tastes and preferences. Given this popularity and mass appeal, selling candy has become a popular choice for a fundraising activity, as those who sell them are assured that people would buy their candy. In organizing these fund raisers, one of the most important things to consider is the source of the candy that would be sold because finding a reliable source of candy can lead to the success of the activity.Where to get candyThere are a number of sources that you can tap if you wish to buy a large quantity of candy, which includes manufacturers, wholesalers, retail stores and on the Internet. Among these, one of the most convenient way is to go online because apart from being able to order candy from the comfort of your home, doing so also allows you to compare a wide variety of suppliers without having to go to each one of them. To help you narrow down your search, you may want to plan ahead on the specific candy that you want to sell so that you would only go to the web sites that offer the candy that you want. Some of the mo
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can creat
Now in the world we live in these days I am going to tell you one thing! Thanks to the internet, improved transportation etc. now business ventures and networking can be done overseas easily and not only that business building can never be easier as well!! But why stop there? Sure chances are you are satisfied with the business and the number of clients you have attracted over the time but why not reach out internationally and worldwide?But in order to do that you need to learn new langauges such as Spanish and Japanese for instance. Well English is still the lingua franca of the world but still wouldn't you make a better impression in the networking world if you spoke with future clients or partners in their native language? It saying to them "Hi, I am an outgoing friendly social guy that took the time to learn about your culture and language, and I am capable of making international venture decisions in your language as well as English."I can be sure that you would get better worldwide status/outlook if you just simply took the time to just learn a new language and improve your social skills.Afterall we all expect the one making the first move to speak English right? Well why n
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these story angles you’re going to capture the attention of the media. Create a story that packs two, three, or four of these angles all at the same time and you’ve hit a media grand slam.
Creating a Story That’s Already Hot in the Media.
For the last year and a half gas prices have been a major news topic. The media reports gas prices at the pump along with the commodity futures prices almost every day. You can’t pick up a paper or turn on the TV without being bombarded with news about gas.
EMDCO.com leveraged this hot topic for a client that generated national news. We capitalized on National Bicycle Week and the high price of gas by making the company executives buy a new fleet of cost-saving vehicles (yes bicycles). The headline: “In This Time of Gas Guzzlers, Executives Splurge on New Fleet of Vehicles.” We invited both TV and print media to cover the delivery of the new fleet and we won major coverage for this Midwestern company. The company makes gears for industrial equipment. We crafted a story about health benefits for the employees, cost savings for the company, plus a beneficial impact for the environment is a twist that is much better than a press release about how they are now making gears with 451 teeth instead of the old ones with 450 or that they have been in business for 17 years!
Creating the Controversy Story
People in the entertainment business use this all the time. Stories like mega female singer wants to help two up-and-coming female pop singers get more media so she kisses them on stage – bingo press coverage. Girl-next-door actress needs to change image so she dates hot bad boy – bingo press coverage. You see the real reason something is done is always there, it’s just not the part that makes the news. What’s so newsworthy about 3 women singing on stage?
One of our clients wanted to generate attention for its business. EMDCO.com put together a publicity strategy that focused on controversy. We decided on a bold move. They work in an industry that already has a ta
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