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Will You Add? - The Difference Between Publicity and Public Relations
Gatting Past the Gatekeeper
These days when making a cold call it is important now more than ever before to make yourself different from the pack.. When you apply for a job that is advertised in the paper your app. wil
T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. These days when making a cold call it is important now more than ever before to make yourself different from the pack.. When you apply for a job that is advertised in the paper your app. wil
Attention! Using Projects For Guiding Change - Small Versus Large Organizations
There are many similarities between large companies on one hand and small and medium-sized enterprises (SME) on the other hand. Many concepts that may have been developed for large organizat
The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out. Celebrities often have a publicist whose job it is to keep them in the headlines; often for celebrities, any publicity is good publicity. However, large corporations often have much larger PR divisions as opposed to publicity divisions. AT&T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. There are many similarities between large companies on one hand and small and medium-sized enterprises (SME) on the other hand. Many concepts that may have been developed for large organizat
Leadership Lessons from the Great Pyramids
Evidence uncovered by Faunal experts Redding and Lehner prove it... It was not slaves who built the great pyramids. It was gangs of motivated, dedicated, and well organized individua
t publicity is designed to keep you in the news and public relations is designed to keep you out. Celebrities often have a publicist whose job it is to keep them in the headlines; often for celebrities, any publicity is good publicity. However, large corporations often have much larger PR divisions as opposed to publicity divisions. AT&T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. Evidence uncovered by Faunal experts Redding and Lehner prove it... It was not slaves who built the great pyramids. It was gangs of motivated, dedicated, and well organized individua
Unique Ways To Hand Out Your Printed Pens
Just because you want to get your printed pens into the hands of future clients doesn’t mean you are limited to offering them in buckets at your office, as freebies at conventions or via dir
en have a publicist whose job it is to keep them in the headlines; often for celebrities, any publicity is good publicity. However, large corporations often have much larger PR divisions as opposed to publicity divisions. AT&T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. Just because you want to get your printed pens into the hands of future clients doesn’t mean you are limited to offering them in buckets at your office, as freebies at conventions or via dir
Riding the Waves to Success
Last week I was confused and frustrated about a few things related to one of my businesses, and a bit upset with myself and "The Universe." As a result, I went into a deep meditation t
ublicity. However, large corporations often have much larger PR divisions as opposed to publicity divisions. AT&T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. Last week I was confused and frustrated about a few things related to one of my businesses, and a bit upset with myself and "The Universe." As a result, I went into a deep meditation t
The Ruse of Ambiguity
Have you ever finished listening to an explanation from a purported subject matter expert only to wonder what it was they just said? It has been my experience that the more vague, general or
T and GE often spend much more money keeping themselves out of the news than purposefully getting themselves in. This is because for large corporations with shareholders and their fair share of lawsuits on their hands, publicity can often mean trouble. They like to control the medium, which is the purpose of advertising.Have you ever finished listening to an explanation from a purported subject matter expert only to wonder what it was they just said? It has been my experience that the more vague, general or
However, for smaller businesses, publicity is much more useful than public relations because the small business is focused on getting exposure while keeping costs down. Large multi-national corporations can afford huge amounts of advert
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