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Will You Add? - Just Say No . . . To The Unnecessary Press Release
When should you send out a press release? You want to know my acid test? If it’s newsworthy and if it’s useful to the reader. It’s that simple.There are many factors to weigh when considering the need to send out a press release. As a publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you’ve got to make sure it’s newsworthy and usefu
The First Rx For PRA: Knowledge
7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales cycle3. Deflects competition4. Resists commoditization5. Establishes top of mind awareness (mindshare)6. Generates referral “word of mouth” momentum7. Meets and exceeds shareholder expectationsIf you are lacking some of these qualities read on to learn how you can stren
* An overwhelming compulsion to distribute a press release -- no matter how newsworthy it is.
* Little understanding of how the media consumes information.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. When I launched my speaking business in 1997, I reconsidered a business plan and a marketing plan. Again, they looked too complex - like a lot of "overkill" for my one-person operation. But I soohose suffering from PRA usually display the following symptoms:
* An overwhelming compulsion to distribute a press release -- no matter how newsworthy it is.
* Little understanding of how the media consumes information.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
Promotional products are products that are designed with a particular goal or logo in mind to keep the name of your company or event in the eyes and the minds of potential customers and to drive repeat business and new business to you through advertising. These products are usually handed out as gifts, giveaways or free samples to interested parties and participants in your event, allowing you to please your potential custom release -- no matter how newsworthy it is.
* Little understanding of how the media consumes information.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
As a small business operator, personal checks may be one method to receive payment for your goods or services. As a way to receive payment, a personal check is actually better than credit cards because the fees are less and there can be no charge back.Fortunately, most people are honest and studious in taking care of their checking account. But sooner or later every small business operator will receive a bad check. TheAn expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
If you want to take your business to the next level, you should be making time to expand your networks. Networking can create a variety of opportunities ranging from meeting potential clients to locating new business partners. You can discover new ideas, form strategic alliances or find someone you can simply commiserate with. Ideally you should schedule time in your calendar to attend networking events either in person or r individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
The keys to successfully interacting with the media are understanding their environment, needs and how they use information.
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well-researched and well-written articles. In addition, they must contend with countless e-mails and phone calls from their sources, editors and people seeking publicity.
The Media’s Needs: Giving the media with what they need is the b
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