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Will You Add? - 55 Reasons To Send Out a Press Release
No company or organization would ever want to go through employment screening lawsuits. This is often an expensive and time consuming process that is why employers should see to it that they will hire only the right persons suited for the positions. And to better avoid employment screening lawsuits, they should follow some simple precautions.Some tipsHiring the wrong employee can result to negligent-hiring lawsuits which can really have a negative impact on your company. If your company wants to hire new employees, you have to first check their backgrounds because you can be held liable for their actions if you did not perform a thorough background check. But it is not a good idea to just delve right into this process. Before you begin with the process, you first have to comply with the Fair C
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do
Is your management team able to protect proprietary information? You have to be in this day and age of Corporate Espionage. Not to mention the laws on identity theft. If you lose valuable employee personal information you could be sued or worse yet be sued by the government, as there are now rules and regulations that you must protect your company’s employees information.And failure to notify them even if it was a criminal act can get you in serious hot water with stupid little Justice Department Agencies like the; FTC or Federal Trade Commission. You must therefore protect your company’s data.It is amazing of course we have the government suing companies over this stuff because the Federal Trade Commission themselves have lost personal data for their own employees and they are the
There are many factors to weigh when considering the need to send out a press release. As a publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you’ve got to make sure it’s newsworthy and useful to the reader. Any thing else and it’s just a waste of time for the members of the media.
A good press release can accomplish a lot of things too. It can be used to announce information to the public, your investors, the media, your customers and even your competitors about you and your activities. To help my clients determine whether something is newsworthy I compiled a list of fifty-five press release ideas I give to them to get their ideas flowing about their own businesses. Some are for general consumer media and some may not apply to all business types.
1. Announce a new service.
2. Announce a new product.
3. Tie in with a national holiday, a birthday or anniversary.
4. Report a new study of your own and your analysis or forecast.
5. Tie in with a controversy by commenting on it.
6. Co-op an event with the media.
7. Utilize a national survey or study to your benefit.
8. Announce your exhibit at a trade show or convention.
9. Commission a survey and report the results.
10. Write a white paper and announce its availability at your web site.
11. Create and promote a special event.
12. Use a current news event to frame your release.
13. Host a seminar and announce the information discussed.
14. Announce an upcoming speaking engagement.
15. Schedule a speaking engagement at the local library… for free.
16. Make reprints of speeches available at your website.
17. Create a contest and offer a prize that’s newsworthy.
18. Pricing and policy changes.
19. Patents and trademarks.
20. Litigation won.
21. Announce the results of a new study.
22. The number of hours your employees donate volunteering in your community.
23. Involvement in various community events and activities.
24. Innovative use for your products.
25. First person stories about people using your product or services.
26. New clients you've obtained.
27. New testimonials.
28. Celebrities that use your product or service.
29. Financial projections and forecasts.
30. Announce a public appearance.
31. Appointments by government officials to offices.
32. Retirement of well respected and revered employees.
33. Recognition of long-time employees with 25 years of service or more.
34. Internal promotion of key staff members.
35. Send a letter to the editor and CC the media and your audience, “in case they miss it.”
36. New members of important committees.
37. Results of an election.
38. The passage of an important resolution.
39. Anniversary of the founding date of the organization or company.
40. Charitable donations by your organization.
41. ISO 9001certification of your company.
42. New awards won.
43. Association membership.
44. Publicly release a letter from a soldier or someone with poignant thoughts.
45. Report on a public project and offer insight to the problem.
46. Protest an activity or issue.
47. The sponsorship of a community event.
48. How to apply for internships in your company.
49. How to apply for scholarships offered by your company.
50. Open house where people can tour your plant, office etc.
51. Create an award to honor individuals in the community.
52. The appearance in front of a public entity, i.e. testimony before the US Senate.
53. Host a public debate.
54. Announce a fact finding trip and then report your findings.
55. Host a celebrity event and tie in your company.
Once you get the release written now what? How do you put it in the hands of the media? How can a company or individual know if it can handle media relations themselves or if it needs to hire a public relations firm, an independent publicist or a full fledged marketing firm? If you aren't completely certain after debating the pros and cons, ask these questions:
* Are we getting all the PR we deserve?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage bring more business to the firm?
* Do we have a PR strategy for continuous year round media coverage?
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do
The truth about Network Marketing.*Network Marketing is Not easy. The concept is simple but far from easy.* It's not a business anyone can do. With at least 85% of people dropping out in the first year how can anyone say it's something anyone can do.*Not everyone will make lots of money, most will not make any money. Most reps not making money stay on to buy the products they love at discounts. What's wrong with that? Nothing. If so many people stay on with a company just to buy products that's a great product.*The products do not sell themselves, I've heard enough no's to know this is 100% true. If you've ever been told no then the product doesn't sale itself.*It's not a way to make fast money. Three to five years is about how long it will take to make $2000 to $5000 a mo
5. Tie in with a controversy by commenting on it.
6. Co-op an event with the media.
7. Utilize a national survey or study to your benefit.
8. Announce your exhibit at a trade show or convention.
9. Commission a survey and report the results.
10. Write a white paper and announce its availability at your web site.
11. Create and promote a special event.
12. Use a current news event to frame your release.
13. Host a seminar and announce the information discussed.
14. Announce an upcoming speaking engagement.
15. Schedule a speaking engagement at the local library… for free.
16. Make reprints of speeches available at your website.
17. Create a contest and offer a prize that’s newsworthy.
18. Pricing and policy changes.
19. Patents and trademarks.
20. Litigation won.
21. Announce the results of a new study.
22. The number of hours your employees donate volunteering in your community.
23. Involvement in various community events and activities.
24. Innovative use for your products.
25. First person stories about people using your product or services.
26. New clients you've obtained.
27. New testimonials.
28. Celebrities that use your product or service.
29. Financial projections and forecasts.
30. Announce a public appearance.
31. Appointments by government officials to offices.
32. Retirement of well respected and revered employees.
33. Recognition of long-time employees with 25 years of service or more.
34. Internal promotion of key staff members.
35. Send a letter to the editor and CC the media and your audience, “in case they miss it.”
36. New members of important committees.
37. Results of an election.
38. The passage of an important resolution.
39. Anniversary of the founding date of the organization or company.
40. Charitable donations by your organization.
41. ISO 9001certification of your company.
42. New awards won.
43. Association membership.
44. Publicly release a letter from a soldier or someone with poignant thoughts.
45. Report on a public project and offer insight to the problem.
46. Protest an activity or issue.
47. The sponsorship of a community event.
48. How to apply for internships in your company.
49. How to apply for scholarships offered by your company.
50. Open house where people can tour your plant, office etc.
51. Create an award to honor individuals in the community.
52. The appearance in front of a public entity, i.e. testimony before the US Senate.
53. Host a public debate.
54. Announce a fact finding trip and then report your findings.
55. Host a celebrity event and tie in your company.
Once you get the release written now what? How do you put it in the hands of the media? How can a company or individual know if it can handle media relations themselves or if it needs to hire a public relations firm, an independent publicist or a full fledged marketing firm? If you aren't completely certain after debating the pros and cons, ask these questions:
* Are we getting all the PR we deserve?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage bring more business to the firm?
* Do we have a PR strategy for continuous year round media coverage?
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do
Guglielmo Marconi invented radio in 1896. The first commercial transistor radio was the Regency TR1, which went on the market in the USA in 1954. Many people have contributed to the development of the radio. Radios grew in popularity in the late 1920s and became a common household gadget.Radio commercials are considered an economical medium for advertising. It costs much less to produce a radio commercial and to buy airtime than to film a TV commercial and buy television airtime. However, radio commercials need to be effective in different ways than TV commercials, in order to grab the listener’s attention and cover all the key points in a concise, informative and entertaining manner.Radio commercials can be in the form of radio copy read by on-air personalities or pre-produced spots of 5, 30
26. New clients you've obtained.
27. New testimonials.
28. Celebrities that use your product or service.
29. Financial projections and forecasts.
30. Announce a public appearance.
31. Appointments by government officials to offices.
32. Retirement of well respected and revered employees.
33. Recognition of long-time employees with 25 years of service or more.
34. Internal promotion of key staff members.
35. Send a letter to the editor and CC the media and your audience, “in case they miss it.”
36. New members of important committees.
37. Results of an election.
38. The passage of an important resolution.
39. Anniversary of the founding date of the organization or company.
40. Charitable donations by your organization.
41. ISO 9001certification of your company.
42. New awards won.
43. Association membership.
44. Publicly release a letter from a soldier or someone with poignant thoughts.
45. Report on a public project and offer insight to the problem.
46. Protest an activity or issue.
47. The sponsorship of a community event.
48. How to apply for internships in your company.
49. How to apply for scholarships offered by your company.
50. Open house where people can tour your plant, office etc.
51. Create an award to honor individuals in the community.
52. The appearance in front of a public entity, i.e. testimony before the US Senate.
53. Host a public debate.
54. Announce a fact finding trip and then report your findings.
55. Host a celebrity event and tie in your company.
Once you get the release written now what? How do you put it in the hands of the media? How can a company or individual know if it can handle media relations themselves or if it needs to hire a public relations firm, an independent publicist or a full fledged marketing firm? If you aren't completely certain after debating the pros and cons, ask these questions:
* Are we getting all the PR we deserve?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage bring more business to the firm?
* Do we have a PR strategy for continuous year round media coverage?
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do
In order to achieve your dreams you have to have staying power. Before you open your own place you can first start by investigating the costs of rentals, utilities such as gas and or electric and which one is cheaper in your area, phone bills, any signage (and that is: signs of promotion and advertising for your business) that you may need, insurance, wholesale and day to day supplies for your niche, any restoration charges that you may incur to bring a space up to standards, repairs and maintenance that you may incur each month, and any expenses for permit or licenses that you may need on a yearly basis, and auxiliary charges such as web service and maintenanceIf your business will need a physical place look at commercial spaces for cost per square footage (and then multiply it out), or look at spa
47. The sponsorship of a community event.
48. How to apply for internships in your company.
49. How to apply for scholarships offered by your company.
50. Open house where people can tour your plant, office etc.
51. Create an award to honor individuals in the community.
52. The appearance in front of a public entity, i.e. testimony before the US Senate.
53. Host a public debate.
54. Announce a fact finding trip and then report your findings.
55. Host a celebrity event and tie in your company.
Once you get the release written now what? How do you put it in the hands of the media? How can a company or individual know if it can handle media relations themselves or if it needs to hire a public relations firm, an independent publicist or a full fledged marketing firm? If you aren't completely certain after debating the pros and cons, ask these questions:
* Are we getting all the PR we deserve?
* Is our competition getting more than their fair share of media coverage?
* Would media coverage bring more business to the firm?
* Do we have a PR strategy for continuous year round media coverage?
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do
As a frequent traveler, my goal for each trip is to travel light. Despite thoughtful planning, sometimes that goal is shattered when I go to close the suitcase and realize I need a larger, or even second one. I can't always get my packing right and end up taking more than I need. When that happens it's frustrating. I hate lugging extra baggage and feeling encumbered.Work is like that, too. We often bring too much baggage. It may not look like baggage, but it weighs us down just the same. It's disguised as past relationships with bosses; previous work experiences; mind-talk about whether we can or can't do something; how we've been treated in work (and life), or how we think we have. And usually there's at least one duffle bag stuffed with our expectations.I've found in twenty years of manageme
* Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter?
First of all, let's define a PR firm. Some people interchange a PR firm with a marketing firm, or marketing agency, or even an ad agency. Basically a public relations firm handles media relations and is the interface between a company and the news media.
A public relations firm or publicist will “pitch” the media on a story idea involving a company, invention or author. A good pitch about a story that would interest the people who read, watch or listen to a particular media outlet gets coverage.
Many larger companies rely on in-house staff trained in public relations or marketing while others hire PR consultants or publicists to handle their PR campaigns.
Joe Nicassio, author of Guerrilla PR Brand Manager, says whether a company should conduct its public relations, marketing or advertising campaigns internally or externally should be determined by these factors"
Do you NEED solid, consistent media exposure week after week, or are you satisfied with "occasional" exposure?
Do you have the internal staff and expertise to commit the internal resources to your public relations, marketing, advertising efforts?
If you have the internal staff, and they understand Guerrilla PR principles, then there may be no reason to hire an outside agency. Paradoxically, the busier you get, the easier it is to parlay, or "set aside" consistent, important PR activities. Don't get caught in that trap!
"Public Relations is a craft that requires PASSION," says Nicassio. "You may need PR, and you may even have the people to conduct your public relations, marketing, advertising campaigns but that's not enough. To be truly effective, your PR campaigns must be conducted with PASSIONATE CONSISTENCY."
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