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Will You Add? - 12 Tips to Get Your Products Included in Gift Guides All Year Long
Start a small business to provide yourself with the challenges needed for a fulfilling life. If you are ‘bored’ or you are ‘unhappy’ in your current position, you could start a business. During the day, if you constantly think about how things could be different, and that you have ideas that you know would be successful if only given the chance, you already possess the needed drive to be your own boss, and to start a business.Having the drive to start a small business is the first step in being successful in any business. Perhaps you feel that you want to be your own boss so you can allow everyone else to do the work while you reap the benefits, this is not the basis for a successful business. First, you must want to b
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and ne
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.2. Word of mouth never fails, so tell your friends to tell their friends.3. Make a cookie, candy or fruit basket and take it to your local store with your business cards.4. Exchange links with other sites.5. Post your brochures business cards at your local bulletin board.6. At a restaurant when tipping include your card.7. Send a press release to y
For many product companies, sales opportunities increase during the Christmas holiday season, as well as other gift-giving times -- Valentine’s Day, Easter, Mother’s Day, Father’s Day, Graduation, Back to School, Halloween, Thanksgiving and others, depending on your product.
That’s why many businesses rely on a strategic Public Relations effort to boost sales during these peak seasons. And one of the most effective ways to kick up your sales is to get your product listed in a magazine, newspaper, or TV Holiday Gift Guide. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and ne
What did Winston Churchill, Lee Iacocca and Bill Gates have in common? Certainly they were great personal leaders who knew what they wanted and how to get it.However, they didn’t succeed because they had great personal leadership qualities. They succeeded because they understood the importance of hiring managers who also possessed personal leadership skills.These leaders built an environment in which leadership qualities flourished in all employees. As each employee reached new heights of achievement so did the organization, ensuring that the individuals and the organization outperformed the competition.Leadership is an elusive trait. The typical CEO and senior management team have little formal trainin
That’s why many businesses rely on a strategic Public Relations effort to boost sales during these peak seasons. And one of the most effective ways to kick up your sales is to get your product listed in a magazine, newspaper, or TV Holiday Gift Guide. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and ne
The term ‘World Class’ is thrown around everywhere in the business world today but most don’t know what it really means.World Class manufacturing, for example, infers that a company uses advanced quality control and inspection systems to manage irregularities and variations in finished goods. World Class might be a term that a CEO might attribute to himself as a progressive, forward thinking, best practices oriented manager.In truth, the term World Class must not be ascribed to oneself, but is a label that the customer spontaneously assigns as a reaction to very high levels of customer satisfaction. ‘World Class’ according to the customer is a positive label worth striving for.World Class sounds very nice
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and ne
Your logo is an essential part of your overall marketing strategy. Think about major businesses. You are already familiar with and impacted by the impressions associated with their insignias: Reebok, DuPont, Pepsi, Guess?. On the flip side, even small businesses can create such a marketing success through the incorporation of an effective logo. Displaying such a logo parallels success and affinity in the advertising world. It also gives your company a recognizable look.It is not necessary to create your company’s logo in-house. In fact, hiring a professional can be beneficial. You may have ideas for the concept; however, a graphic designer and/ or visual artist can assist you in solidifying your ideas effectively
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and ne
Documents are rarely in the physical form these days. Most documents are being created in the electronic format, and even physical documents are being converted into electronic formats. Several devices, such as CD/DVD ROMs, floppy disks, hard drives and tapes, are being commonly used to store documents. Document transfer is also in the electronic form through e-mails or the Internet and intranets.When documents are created electronically, they are stored in temporary files. Even when they are deleted or updated, some remnants still remain on the hard disk, which can be recovered using special tools. Thus, data that is lost or overwritten can, in fact, be retrieved. This is an important aspect of electronic document dis
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort, sending them out too early is also not a good idea, because the products can get misplaced.
2. Determine the category of gifts that each media outlet covers. For example, Southwest Airlines’ in-flight magazine covered only technology gifts in their Christmas Holiday Gift Guide this year, while Alaska Airlines' in-flight magazine covered upscale items.
3. Pay attention to your packaging and shipping. I’ve been told many times by media people that products often arrive broken, or with unappealing packaging, and the media people often won't even consider those products for coverage in the Holiday Gift Guide.
4. Submit Gadgets/Technology if you have those products. Most business magazines, men’s magazines, and in-flight publications cover gadgets (technology) in their Holiday Gift Guides, as do many consumer magazines. Family Circle, for instance, covered Family Technology in their 2005 Christmas Holiday Gift Guide. Family Circle will also cover tech gifts for Moms, Dads, and Grads in their Spring/Summer 200
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