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Will You Add? - When Not to Contact a Reporter
As of September 30th 2007 all businesses handling cardholder (irrespective of size) data must be fully compliant with strict security measures imposed by the leading credit card companies. Credit card theft is the most common form of identity theft (26%) as of 2006. With over 1.3 billion credit cards in circulation as of 2004, and over 33 billion dollars in balances on those cards, companies are finding their networks, and credit card systems under attack by thi
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't import
Entrepreneurs Understand the Competition -- number eight in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideOne of the best ways to evaluate an opportunity is to find out what competitive businesses are doing as compared with the business you are considering. Many areas have local business publications that rank the businesses within an industry; the top twenty-five contractors, or office supply
Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumours. Reporting is serious business and spreading gossip is not its mainstay.
* The media is caught up in a media blitz--political turmoil, war, a deluge, natural calamities, and so on. When there is breaking news in progress, everyday stories become unimportant and irrelevant. So, pause a moment and desist.
* You have a "media release" but aren't sure when all the plans will fall into place. Never take the last step unless you have accurate, concise, and clear information.
* You don't have adequate time for an in depth interview. Give your self enough time to prepare and enough time for the reporter to interview you--to be complete and rounded, any interview allow for the facts to be grasped and the picture drawn clearly.
* The news you have is not ethical but sensational news. Remember, you must pay to a person's right to privacy, confidentiality, and protection from harm and retribution. This is especially true where children are concerned.
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't importa
Many financial advisor marketers have counted on free dinner seminars to build their client lists over the past few decades. Unfortunately, these events have become overused and too often fail to attract real prospects. In addition, pre-retirees, who many times are two-income couples, may be too busy to attend a dinner seminar.Where can financial advisor marketers turn for events to generate cost-effective and quality leads?Webinars, one-to-many
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumours. Reporting is serious business and spreading gossip is not its mainstay.
* The media is caught up in a media blitz--political turmoil, war, a deluge, natural calamities, and so on. When there is breaking news in progress, everyday stories become unimportant and irrelevant. So, pause a moment and desist.
* You have a "media release" but aren't sure when all the plans will fall into place. Never take the last step unless you have accurate, concise, and clear information.
* You don't have adequate time for an in depth interview. Give your self enough time to prepare and enough time for the reporter to interview you--to be complete and rounded, any interview allow for the facts to be grasped and the picture drawn clearly.
* The news you have is not ethical but sensational news. Remember, you must pay to a person's right to privacy, confidentiality, and protection from harm and retribution. This is especially true where children are concerned.
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't import
In my younger days I was a member of the Jaycees (Junior Chamber of Commerce). Membership at the time was limited to young men 21-35. In Tacoma, our largest fundraiser was the yearly fireworks stand.Near the end of June we would sign a contract for an order of fireworks based on the previous year's sales. The fireworks company would deliver the modular panels of the fireworks stand to its location (the same street corner each year), and we would screw and
* You have a "media release" but aren't sure when all the plans will fall into place. Never take the last step unless you have accurate, concise, and clear information.
* You don't have adequate time for an in depth interview. Give your self enough time to prepare and enough time for the reporter to interview you--to be complete and rounded, any interview allow for the facts to be grasped and the picture drawn clearly.
* The news you have is not ethical but sensational news. Remember, you must pay to a person's right to privacy, confidentiality, and protection from harm and retribution. This is especially true where children are concerned.
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't import
Companies that design, assemble, produce, and test electronic components and assemblies for original equipment manufacturers are known as electronic manufacturing services.The original equipment manufacturers, commonly termed as OEMs, retain the ownership of the said product designs and brand names. Electronic Manufacturing services sometimes branch out into contract electronic manufacturers, and specialize in rapid prototyping and product testing.
* The news you have is not ethical but sensational news. Remember, you must pay to a person's right to privacy, confidentiality, and protection from harm and retribution. This is especially true where children are concerned.
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't import
"You can preach a better sermon with your life than with your lips." — Oliver Goldsmith, 18th Century English writer• Revisit and revise your values every few years to keep them alive and relevant. They can too easily become stale, stifling, or just ignored. In The Achieve Group's (my first training and consulting company) early years, we wrote a three page statement of Achieve's core values that were later named ACT — Attention to Service, Commitment to
* The laws of a nation or intellectual property rights protect the news you want published.
* The relevance of the story is limited to a small circle or community.
* The story is of a personal nature that isn't important to the public at large.
* The "facts" of your story can't be proven -- a story you just have a gist of is not newsworthy.
* Never submit inappropriate material to the media /reporters--you will develop a negative reputation and your material will be thrown away as soon as a reporter receives it. You need to establish yourself as a person that can be trusted to give accurate, concise, and newsworthy stories.
* Your thoughts aren't sorted out --- the who, what, where, when, why, and how of the story you wish to report is unknown or hazy.
* Your media release isn't final--if you send one on Monday and another with changes/corrections on Tuesday, your credibility will be shot.
* The long term/short term publicity goals aren't in place.
* Press materials aren't fully developed. The press release, media kit, and other promotional materials must all be finalized and ready for distribution well before a reporter is contacted.
* You are uncomfortable talking about or discussing a particular topic---it's better to say nothing than say something you'll regret later. Once you've spoken to the media/reporter, it will be hard to retract what you have said.
* You don't want to be "quoted." Unless you have a really good tip, or information, reporters don't like to go off the record.
* You're not familiar with the background of a "story" or the sequence of
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