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  • Will You Add? - What if PR Was Illegal?

    The Extra Mile Principle
    "To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." - Douglas AdamsThe sincerity and integrity mentioned in the above quote often lea
    Boxed Flower Programs
    A current floral industry buzzword is “boxed flower program”. This refers to the practice of selling flowers to the consumer in a box, normally through distribution channels other than the traditional retail florist.
    What
    Why Communication Skills Don't Work In Customer Service
    Every time my firm conducts communication skills training, we know someone is going to object.“That doesn't work. Everybody's heard of active listening. You can't use that stuff anymore.”And we have to a
    Wha
    Don't Get Caught With Your PR Down
    Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?Never again will you fail to do something positive about t
    ha
    Branding Is Not Selling Out: IT'S SELLING IN
    Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery?  Ever see an astounding independen
    a
    Decorate Your Business Strategy for the Holidays
    With holiday distractions just around the corner, what can you pro-actively do during this time to keep your business flourishing and maybe give yourself a little holiday bonus in the process? The holidays are a busy
    t if

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