Will You Add? - Business

Rare Marketing Secret Used By Hollywood Hypocrite Triples Your Sales & Cuts Your Ad Budget In Half!
If you want to know exactly what people secretly (and sometimes even desperately) want you to sell to them, saving yourself tens of thousands of dollars and virtually eliminating sales resistance...then this article will show you how.Listen to this:When the vast majority of people go into business and try to sell something,

about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a "follow-up." Result: front page story, with color picture, several days later.

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: be

Becoming a Franchisor or Selling Biz-Ops
The rules in franchising are said to be helping the consumers, but that is not factual. The rules in franchising are to put up barriers to entry and help the status quo and allow franchise attorneys to siphon money from the very lucrative industry sector. Of course generally no one wishes to admit these issues, it is so as sure as my opinion an

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?

I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

"Man," he said. "I've never seen assessments shoot up like they have this year."

My "news antennae" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him, "Joe, you've got write a press release about this new website."

I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.

Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release

***Learn to spot opportunities. When you see, hear or read something that relates to your field, call the reporter who did the story and offer "another angle" or a "follow- up." Reporters are often judged on their ability to "enterprise" their own stories and ideas, and if you help make THEIR job easier...guess what they're likely to do for YOU?

Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a "follow-up." Result: front page story, with color picture, several days later.

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: bec

Having Trouble Understanding What Makes Your Business Different? Here's A Simple Exercise That Helps
One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than your competition. When used successfully, it makes your product or services the obvious choice. This is often called a USP or Unique Selli

like they have this year."

Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: be

Are You in a Dead End Job?
Some people believe that they are in a dead end job. This is rather ironic actually because there is no such thing as a dead end job nevertheless their friends, family or even their own negative biofeedback has convinced them that they are in a dead end job.Why do I state that there are no dead in the jobs? Because there are not; in fa

local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.

Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: be

What Every Entreprenuer Must Know To Prepare For Business Growth
Imagine suiting up to run a marathon without having practiced, without knowing your ideal pace, without getting your body (and mind) in shape for the grueling trek.Preparing for business growth is much like preparing for a marathon. There are exercises and scheduled training that you must implement if you want to make it past the finish

omething that relates to your field, call the reporter who did the story and offer "another angle" or a "follow- up." Reporters are often judged on their ability to "enterprise" their own stories and ideas, and if you help make THEIR job easier...guess what they're likely to do for YOU?

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: be

The Era of 'Finger in the Air' Publication Strategies is Almost Over
Somewhere in most organisations is a cupboard. Inside that cupboard is stack after stack of boxes. Inside those boxes are publications – brochures, annual reports, textbooks, manuals or the like – whose only purpose seems to be gathering dust. Sound familiar? It doesn’t have to be that way, says Iain Plunkett of on-demand specialist, The Garret

***Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: because they work on deadline, they don't always have much time to talk. So sometimes "No" just means "Not now." It's okay to try again another time.

***Talk high touch more than high tech. A high tech feature is great...but only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site, offer them as a possible interviewee.

Writing a press release to promote your website isn't nearly as hard as you probably think. It will cost you some time and energy, but it doesn't have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort.

Just ask Joe Gross.

To see the entire press release I wrote for Joe, along with a line-by-line explanation of why I wrote it the way I did, go to http://www.publicity-pro.com/joegross.htm

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Businesses have a life cycle, just like everything else, and based on these different stages of growth business owners need to be mindful of the key aspects of their business requiring focus. The following is a summary checklist.

If you are opening a new business office in a large city, you're probably overwhelmed by the tasks ahead. Not only are there start-up costs to consider, but also how and where you will set up your business.

Negotiation skills are another form of persuasion, which, when used carefully will ensure you get what you want. What you need to be sure about, though, is what you do actually want; so you must have in mind a really clear idea of your intention before you engage in this persuasion exercise.

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Will You Add? - Promoting Your Website Through a Press Release

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