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Will You Add? - Do-It-Yourself PR: An Accident Waiting to Happen
In the case of JonBenet Ramsey accused killer, John Mark Karr, the media has found themselves in the unusual position of actually defending someone charged with a crime.The media is normally quick to back acquisitions of wrong doing. O. J. Simpson, Robert Blake, Jim and Tammy Bakker, Tom DeLay, and others were quickly vilified by the press as soon as they fell under suspicion. Not so with Karr. Almost immediately following his confession, media giants began to deny that he could actually be the killer. Their behavior shows a shortcoming inherent in political and business
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that
Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.Last week, it was time once again and I wanted to find a new groomer, closer to home. (NOTE: The groomer I was going to was a commodity that I felt I could easily replace with someone closer).One day I spotted a a banner that said "Arms Full of Love, Grooming." They were close by and it appeared they were new in business.On the window they advertised, a fun environment, all natural products, and overall gave a nice impression. Of course, I went in.
"Why didn't they (reporters) come?” he asked. “I sent out press releases!" I smiled sympathetically.
This is not an isolated incident. Too often, many notable products and services are ignored by reporters and subsequently, by the public. Time and again, small business owners believe they can run the publicity activities for their companies. How hard could it be anyway?
The problem is, performing the mechanics of publicity tasks without understanding it will not achieve desired results. There’s more to PR than sending out a press release.
And trust me, the quality–or more accurately, the lack thereof–of releases I have seen lately from do-it-yourselfers ranges from the sublime to the ridiculous. It would make any professional publicist nauseous!
As a PR consultant for many years, I have often wondered why people want to do it themselves. After much thought about this phenomenon, I attribute it to one justification: a cost-cutting measure. This is a common pitfall.
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that o
How many times have you been driving down the road and looked up at that large house on the hill and thought how did they do it? Their life must be so laid back and easy going, they must be enjoying their financial stability driving around in their Mercedes or BMW. They come home after working to an inviting hot tub on their back patio overlooking the city. Wake up!!!! Reality is not what you may think it is or as it appears.The truth is most Americans spend almost all if not more of their earning on comforts, and lavish items like plasma big screens, oversized lifted tru
"Why didn't they (reporters) come?” he asked. “I sent out press releases!" I smiled sympathetically.
This is not an isolated incident. Too often, many notable products and services are ignored by reporters and subsequently, by the public. Time and again, small business owners believe they can run the publicity activities for their companies. How hard could it be anyway?
The problem is, performing the mechanics of publicity tasks without understanding it will not achieve desired results. There’s more to PR than sending out a press release.
And trust me, the quality–or more accurately, the lack thereof–of releases I have seen lately from do-it-yourselfers ranges from the sublime to the ridiculous. It would make any professional publicist nauseous!
As a PR consultant for many years, I have often wondered why people want to do it themselves. After much thought about this phenomenon, I attribute it to one justification: a cost-cutting measure. This is a common pitfall.
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that
Project management training is actually a process of helping people involved in the project be aware of their roles and learn how to properly execute their roles while enhancing their skills and knowledge related to the steps which make up the entire plan. Training is usually integrated in the plan itself and are customized to match the objectives and the existing resources that the company has. Training events are scheduled periodically based on the projected project needs. These events are structured and highly organized and also follow a strict order for optimal efficiency.d subsequently, by the public. Time and again, small business owners believe they can run the publicity activities for their companies. How hard could it be anyway?
The problem is, performing the mechanics of publicity tasks without understanding it will not achieve desired results. There’s more to PR than sending out a press release.
And trust me, the quality–or more accurately, the lack thereof–of releases I have seen lately from do-it-yourselfers ranges from the sublime to the ridiculous. It would make any professional publicist nauseous!
As a PR consultant for many years, I have often wondered why people want to do it themselves. After much thought about this phenomenon, I attribute it to one justification: a cost-cutting measure. This is a common pitfall.
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that
I was an insider that learned the industry first-hand and discovered what the Yellow Pages was all about. It’s actually about a small pamphlet that began with a few names in Wyoming in the 1880’s and then became a household standard. It’s about a media that most people still turn to when they have a need. It’s about how even the smallest business can compete with the largest guy on the block. But wait a moment. First let me tell you who I am and why you should listen to me.I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency.
And trust me, the quality–or more accurately, the lack thereof–of releases I have seen lately from do-it-yourselfers ranges from the sublime to the ridiculous. It would make any professional publicist nauseous!
As a PR consultant for many years, I have often wondered why people want to do it themselves. After much thought about this phenomenon, I attribute it to one justification: a cost-cutting measure. This is a common pitfall.
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.In fact, potential patients pass by them everyday unaware of their choice of a neighborhood Dentist. Some prospects are vaguely aware that there is a Dentist in the neighborhoo
PR is not something that achieves an immediate return like running a two-for-one sale. It is a long-term commitment that often can’t be quantified. Publicity is one aspect and often, instead of letting a PR professional develop an integrated campaign, releases are sent haphazardly with an eye on costs rather than results. Piecemeal publicity—sporadic releases or placements, often after the fact—is rarely effective. Sound public relations is a concerted effort and an investment a company makes in itself. Consultant’s fees are based on time and activities required to build a comprehensive program.
The idea that companies even think they can take this in-house and delegate it to an administrator without hiring a PR professional is deceiving. I once asked a career consultant about this. Her reply was startling. She responded by saying that some people are so technically expert, they make it look easy enough for others to take on their duties! This probably explains why there was a huge increase in duffers at golf courses after Tiger Woods won his first Masters. It also explains why there are so many people taking on their own home repair and decorating projects since HGTV became a cable mainstay.
The truth is Tiger Woods and other pro golfers work at their sport the way most of us work at our jobs, and home repair
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