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  • Will You Add? - How to Write News Releases that Get Noticed

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    releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What

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    What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What’

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    ss I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.

    What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What

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    demonstrate a benefit to their audience.

    What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What

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    ets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What

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    releases that get picked up rather than thrown out.

    1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.)

    2. Write a powerful headline. The headline is what will pull in the editor or leave her/him cold. Keep it short and descriptive, but make it interesting.

    3. Use jour

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