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Will You Add? - Press Releases: Not Dead, Just Evolved
Manage the performance of your people more easily by having a good working relationship with them at all times, not just when their review is due...When managing the performance of an individual, there is no value whatever in a Performance Management process being an ambush (ever been there? We all have!).During the natural and informal, day to day interactions you have with your people, ensure minor issues are raised; small parts of bigger shortfalls are tackled, in the moment.If the formal process is a big scary, rare and unpleasant event,
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Ex
Some of the most successful businesses in existence today started in a box room, bedroom or garage. It isn't how you start out to make money at home that is important. What really matters is that you had the courage to begin.With a home based business, you are your own boss, or your own worst enemy. It is now your responsibility to do things that will build your business, instead of someone elses. To make money online, you must be online. Basic but true information...You now have what millions of others do not have, the flexibility to work your own hours.
Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.
Now, inundating the media with press releases has not been a good practice since shortly after Edward Bernays opened the first PR firm in 1919. Any competent PR person has known for years that garnering media coverage almost never directly happens due to a press release. However, that is fodder for another article.
Let’s talk about the evolution of the press release into a solid tool for helping organizations deliver key messages to multiple audiences in the digital age.
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and consumer media outlets. The media acted as the gatekeepers, taking your information and making decisions about how, or if, to use it. Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550 million searches are done daily via the web. And, every month, US web-users conduct 27 million searches at Yahoo! News, Google News or other news search engines. According to recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
– 98 percent of journalists go online daily
– 92 percent do it for article research
– 76 percent to find new sources and experts
– 73 percent to find press releases
– 68 million Americans go online daily
– 30 percent use a search engine to find information
– 27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases beyond the media by positioning them for search engine pick up. In effect, your press releases become a long-lasting, online, searchable database about your organization.
Once properly written with both readers and search engines in mind, you need to distribute the release. PR Web™ and PR Newswire are my two favorite ways to get the message out. Both services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points. Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average web users are signed up to receive this information. Also, it distributes releases via FTP, XML feeds and through a network of its own websites. PR Web-related sites are in the top 2,500 most visited sites. Every release sent out through PR Web is optimized for search engines, and PR Web guarantees your release will be picked up by Yahoo!, which is the number one most visited website on the Internet.
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Exc
Decisions - especially ones made in rapidly changing, uncertain business environments - demand a balance of intuition and logic. Malcolm Gladwell in his book Blink referred to it as thin slicing... the art and science of thinking without thinking.In also demands a level of attunement and trust in your inner voice that calls for a pretty high level of self-awareness. Without that the signals come and go and you are left standing still.Why bother? It is too easy for soft skills to be dismissed as too much woo-woo. Judgment of that nature i
Let’s talk about the evolution of the press release into a solid tool for helping organizations deliver key messages to multiple audiences in the digital age.
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and consumer media outlets. The media acted as the gatekeepers, taking your information and making decisions about how, or if, to use it. Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550 million searches are done daily via the web. And, every month, US web-users conduct 27 million searches at Yahoo! News, Google News or other news search engines. According to recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
– 98 percent of journalists go online daily
– 92 percent do it for article research
– 76 percent to find new sources and experts
– 73 percent to find press releases
– 68 million Americans go online daily
– 30 percent use a search engine to find information
– 27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases beyond the media by positioning them for search engine pick up. In effect, your press releases become a long-lasting, online, searchable database about your organization.
Once properly written with both readers and search engines in mind, you need to distribute the release. PR Web™ and PR Newswire are my two favorite ways to get the message out. Both services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points. Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average web users are signed up to receive this information. Also, it distributes releases via FTP, XML feeds and through a network of its own websites. PR Web-related sites are in the top 2,500 most visited sites. Every release sent out through PR Web is optimized for search engines, and PR Web guarantees your release will be picked up by Yahoo!, which is the number one most visited website on the Internet.
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Ex
Having a call center is fast becoming a necessity for any business. Whether you are a one-man business operating at home or a multinational company spanning across the globe, having a call center can help boost your business immensely.A call center provides many advantages and benefits. Chief among these is the advantage of having a customer service representative that can communicate with your customers and prospects. Employing a call center is like having a workforce that can represent your company around the clock.In the past, getting a call center ser
– 98 percent of journalists go online daily
– 92 percent do it for article research
– 76 percent to find new sources and experts
– 73 percent to find press releases
– 68 million Americans go online daily
– 30 percent use a search engine to find information
– 27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases beyond the media by positioning them for search engine pick up. In effect, your press releases become a long-lasting, online, searchable database about your organization.
Once properly written with both readers and search engines in mind, you need to distribute the release. PR Web™ and PR Newswire are my two favorite ways to get the message out. Both services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points. Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average web users are signed up to receive this information. Also, it distributes releases via FTP, XML feeds and through a network of its own websites. PR Web-related sites are in the top 2,500 most visited sites. Every release sent out through PR Web is optimized for search engines, and PR Web guarantees your release will be picked up by Yahoo!, which is the number one most visited website on the Internet.
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Ex
You probably already use the Online World for many things. Whether you use it for entertainment, research, sending E-mail to friends and family, or just discussing numerous subject topics with others.Of all things you can do online, there is one that you should definitely know how to do. MARKET ANY BUSINESS ONLINE!That's right, with the power of the Online World to reach millions of people, online marketing is definitely an awesome tool that no business should be without. Just because of the simple fact alone that advertising is practally
Once properly written with both readers and search engines in mind, you need to distribute the release. PR Web™ and PR Newswire are my two favorite ways to get the message out. Both services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points. Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average web users are signed up to receive this information. Also, it distributes releases via FTP, XML feeds and through a network of its own websites. PR Web-related sites are in the top 2,500 most visited sites. Every release sent out through PR Web is optimized for search engines, and PR Web guarantees your release will be picked up by Yahoo!, which is the number one most visited website on the Internet.
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Ex
Retailers that stock urban wear clothing know the importance of the right display.National retailers believe so much in the art of merchandise display that they employ full time staff members for that purpose.If you have ever walked by a the display window of a department store you will have noticed the hard working staff arranging and rearranging the merchandise in the window.Having the merchandise displayed correctly is even more important in the urban wear market. Customers shopping for hip hop and urban clothing will desert a store which doesn
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Excellence emailed me after seeing the release and asked Brent to write an article for his magazine.
The granddaddy of press release services is PR Newswire, which distributes directly into the central editing computers at daily newspapers, newsweeklies, national news services, trade publications and broadcast newsrooms. It reaches a total of 22,000 media points in the US alone. All releases are distributed to and archived in more than 3,600 web sites, databases and online services. Additionally, PR Newswire’s website is in the top 2,000 most visited sites on the Internet.
Finally, let’s take a look at the online media room. Its primary purpose is to provide journalists with easily accessible data about the organization, such as executive bios, earnings figures, key contacts and other solid, factual information. An organization also should place news releases here, particularly those aimed at key stakeholders like employees, strategic allies, and investors. Technology savvy consumers often visit online media rooms for the same reason journalists do: they expect to find factual information there.
Churning out releases and dumping them willy-nilly on the media is a dumb practice. But using releases as a strategic weapon to reach key audiences across the digital divide is smart PR. Practitioners who believe the news release is dead need to evolve, or they will be the moribund ones.
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