Will You Add? - Business

The Language of Success - Listening to Your Parents May Be Bad for Business
When we were young children, our parents were the most powerful figures in the universe.When a parent talked, we listened. Or at least we were

ust be ready with a couple of useful story ideas – about your topic and expertise, no

Packing For the Holidays
While proper packaging is required all year long, doing the job correctly takes on new meaning during "the holidays". Not only are many of the packa

Yes, you can call a reporter.

I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.

They can, and do, take phone calls.

Just be ready with a couple of useful story ideas – about your topic and expertise, not

Being Creative With Your Fundraising Ideas
Have you realized just how much fundraising is going on these days? There is fundraising for little league, school fundraisers, and the college fundr

esentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.

They can, and do, take phone calls.

Just be ready with a couple of useful story ideas – about your topic and expertise, no

Are You a Manager or a Leader - or Both?
When I ask my coaching clients, mostly senior executives, what they do during a typical working day, I notice that most of them spend the majority of

tting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.

They can, and do, take phone calls.

Just be ready with a couple of useful story ideas – about your topic and expertise, no

Job Search Methods - Is the Internet Right For You?
Why do so many people post their resumes on the Internet when the rate of success is actually LOWER than finding a job with classified advertising in

e human beings like the rest of us.

They can, and do, take phone calls.

Just be ready with a couple of useful story ideas – about your topic and expertise, no

Storage and Warehousing and the Importance of Following Health and Safety Guidelines
Storage and warehousing can be a dangerous business if important safety rules are not adhered to. A recent serious injury to an employee of a

ust be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.

A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”

Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually

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The most inexpensive form of advertising, classified ads can help you sell your property, automobile, antique collection, used vacuum, or anything you choose. Writing a classified ad that actually sells your product is something is a special art.

Is there any more effective advertising and marketing methods than to get your competition to refer business to you? Of course not. It's innovative. It's free advertising. It's Guerrilla Marketing. Jay Conrad Levinson would be impressed.

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Will You Add? - Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

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