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Will You Add? - Publicity - How to Write a Headline That Will Garner Free Publicity
March is Women's History Month. That being said, the truth is that women AND men can make their own history and capitalize on this month’s observance. Guys don'
"Financial Planner Chet Thompson Saved Famil
Carpet is no doubt a common floor covering in most of the buildings that your company cleans. Carpet is inviting, sound-absorbing and helps with a building's ov
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Famili
If you own a franchise you should be in contact with your nearest franchisees and share information as if you were the manager of a corporate store. You should
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Famil
Visa. Clearly one of the most known credit card companies, the Visa symbol is known worldwide. There are many different types of Visa credit cards offered, and
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Famil
You may be checking out this article because you want more money in your life. Maybe you need it. And making money can be difficult, especially if you don't kno
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Famil
“And so I say to you: ‘Ask, and you will receive; SEEK, and you will find; knock, and the door will be opened to you.’
“For everyone who asks will receive,
"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"
This headline is attention-getting, but for the wrong reasons. It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same headline can easily be rewritten to sound more "newsy":
"Estate Planning Tips Saved Local Families More Than $600,000 Last Year"
This same information
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