Tags |
|
|
Links |
|
|
Will You Add? - TV Reporter Shares the Secrets to Getting Covered on the News
I recently read about a 66-year-old Romanian woman who gave birth to a baby girl. Sixty-six! She is the world’s oldest mother ever recorded, and it reminded me, as many things do, of the incredible uncertainties we face in life. (I’m uncertain whether the mother or daughter will need the most naps ... or diapers.)We hear stuff like this in the news every day, things that catch us completely off gua
PR whiz Carolyn Alvey knew thi
How Is Marketing A Physical Therapy Practice Different from any other business?In many respects, marketing a Physical Therapy practice is not that much different from marketing other small businesses.Basic business and marketing principles that apply in other successful businesses- including marketing, budgeting, branding, marketing strategies, public relations opportunities, tracking systems,
After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this
All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)That leaves this question: Why hasn’t everyday email communication done t
After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew thi
Building relationships is vital in business. When you are employed and have a boss it's even more critical, because you have an incentive to get the best from your boss - and the onus is on you. For bosses, try on this as a set of expectations your people have from you...You are limited in how much control you can have in the employed world. Much is passed down to you and this can feel frustrating because
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew thi
Power is an integral aspect of all negotiations. Those who have it flaunt it. Those who don't, crave it. But is power all it is built up to be? Yes, it is!Everyone possesses some form of power. It is not a unique or rare commodity. It exists within each of us. The ability to reach in and drawing upon it in time of crisis is another matter.People who wind up hospitalized after an operation or acciden
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew thi
With the continuing rise in crime rates, forensic nursing is quickly becoming a popular part of the American judicial system. Forensic nursing is one of the newest forms of forensic sciences recognized by the American Nurses Association. The new field combines the health care profession with the judicial system.Nurses trained in forensic nursing are needed to quickly and appropriately gather evidence that
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's long-neglected neckties were for sale. By making an ordinary garage sale extraordinary, the media was instantly sold on the story.
2) BE VISUAL
Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.
Even the most non-visual
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/34052/atriclecheck-TV-Reporter-Shares-the-Secrets-to-Getting-Covered-on-the-News.html">TV Reporter Shares the Secrets to Getting Covered on the News</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/34052/atriclecheck-TV-Reporter-Shares-the-Secrets-to-Getting-Covered-on-the-News.html]TV Reporter Shares the Secrets to Getting Covered on the News[/url]
Related Articles:
Nonprofit Fundraising - Place Donation Boxes in Your Community to Raise Funds and Awareness
Marketing in Strategic Locations: Leave Your Literature Where Your Competitors Aren't
Mortgage Marketing - The Power of Positioning
Bookmark it:
|