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  • Will You Add? - How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

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    l, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, th

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    How to write a press release is a major challenge facing both experienced and aspiring PR professionals.

    Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph.

    "If it bleeds it leads" is a famous saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bulletin.

    With so many big news stories breaking recently, such as the Pope's death and the Navy helicopter crash in Indonesia, how can you make your media release stand out?

    Well, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, thi

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    skill. This article contains press release sample writing, including that all important first paragraph.

    "If it bleeds it leads" is a famous saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bulletin.

    With so many big news stories breaking recently, such as the Pope's death and the Navy helicopter crash in Indonesia, how can you make your media release stand out?

    Well, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, th

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    saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bulletin.

    With so many big news stories breaking recently, such as the Pope's death and the Navy helicopter crash in Indonesia, how can you make your media release stand out?

    Well, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, th

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    s breaking recently, such as the Pope's death and the Navy helicopter crash in Indonesia, how can you make your media release stand out?

    Well, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, th

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    l, the success of a news release being followed up by the media depends on the all important lead or first paragraph.

    After the headline, this is the first message an editor or journalist will read and it is one of those critical moments of truth when you either win over or lose the media.

    The first paragraph sets the structure for the whole of the media release.

    Take this example of a very poorly written opening or lead paragraph that was actually sent out from the office of Northern Territory Opposition spokesman, Richard Lim on March 9, 2005.

    Shadow Minister for Employment Education and Training Dr Richard Lim says that private registered training organisations which provided vocational educatio

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