Will You Add? - Business

The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. Life is heavy, there's a lack of flow... the Big Uneasy has taken over.Knowledge is needed to alleviate the discomfort-- to grow your business, to make the right decisions

uess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

Quotes make for interesting reading. Try to find a newspaper story without a quoted source of some sort. Add your own quotes and then add some credentials to the person you attribute the quote to. If it's you and you're a master plumber with 25 years of experience, then say so. "The flora and fauna was breathtaking," said Bill Sphenkle, one of Kansas City's most experienced plumbers.

Communication: Master The Art Of Turning Strangers Into Friends
In any type of business situation it can sometimes be difficult to relate and communicate with others. Most of the time we encounter people that we have never met before. Often we have to instinctively determine their needs and desires before a conversation even begins. However, by learning the art of turning strangers into friends, we can quickly make our clients at ease. Some of the most successful entrepreneurs have that ability. In fact, that is one of the most important aspects of any success

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.

If you understand that the purpose of a press release is to grab attention then you might also begin to realize that there is a bit of an art to writing an effective one.

This art actually begins with proper format. It probably shouldn't matter how you format a good story but editor after editor has told me that if a press release comes to them and is not properly formatted, it often doesn't get read. Read that again if you are bit of a maverick. You want to read about your company in the news then you might just have to follow the rules.

Ultimately your story will have to stand on its own but follow this accepted format and you stand a better chance of making that all important first impression.

+ For release timing

The very first thing to appear on your release is the release date or time. If your story is for immediate release say so For Immediate Release. If there is a reason to hold some news or a seasonal deadline say so. For Release Before Halloween. Some background type releases can also carry the - Release at Will tag

+ Contact Information

Don't make it hard for them to get in touch with you. Right under the release info state your name, address, direct phone, and email address under the heading "For more information" Remember the real point is to get them to call you.

+ The Headline

90% of all advertising effectiveness rides on the effectiveness of the headline. It is no different for a press release. Most readers will decide whether or not you have anything to say based solely on the grabbing power of your headline. Pull them in quickly. Write 5-6 attention grabbing headlines and then put your release away for day or so. Come back and see which ones still grab you. It is that important.

+ Dateline

At the start of the body of your release you are expected to provide some useful information. First the date of the release and then the city the release originates from. Put a dash after the city and then start the body of your release. ie: February 18, 2003 - Kansas City, Mo - Today in history...

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

Barter and Its Benefits
What is Barter? Barter involves 2 parties. Each party wants to trade with each other and instead of exchanging cash for products or services, the exchange is carried out with products or services that each possesses. That is, there is a trade of a product or service that someone has, in return for another product or service the other party has.Barter traces its origins back to ancient times, because as we all know, money as a form of exchange only came into being in history well aft

good story but editor after editor has told me that if a press release comes to them and is not properly formatted, it often doesn't get read. Read that again if you are bit of a maverick. You want to read about your company in the news then you might just have to follow the rules.

Ultimately your story will have to stand on its own but follow this accepted format and you stand a better chance of making that all important first impression.

+ For release timing

+ Contact Information

+ The Headline

+ Dateline

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

The 80/20 Rule, And Being Truly 'Effective' In Your Business
There is a world of difference between efficiency and effectiveness, and it’s in that world that successful marketers flourish. They are well aware of the power and omni-presence of the 80/20 rule.While even highly successful marketers don’t hit the bulls-eye with all of their marketing, at least they direct their energies towards learning which 20 percent of their marketing generates 80 percent of their sales.Just knowing this to be true is a compe

r a seasonal deadline say so. For Release Before Halloween. Some background type releases can also carry the - Release at Will tag

+ Contact Information

+ The Headline

+ Dateline

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

Public Relations for Maid Companies
Many people when they sign up for a maid service are worried about things being stolen out of their home. Yet if you stop to think about it that scenario is highly unlikely because if this happened then the company could not survive and they would be run out of business due to negative word-of-mouth you see?Nevertheless this is one of those things that Maid Service Franchises have to deal with and unfortunately it is a false public perception that must be over come. This is why it makes sense f

them in quickly. Write 5-6 attention grabbing headlines and then put your release away for day or so. Come back and see which ones still grab you. It is that important.

+ Dateline

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

5 Winning Attitudes You Need to Earn Money Right Now
You have the requisite knowledge, skills, and abilities to succeed and yet, you’re still earning a pittance. If this sounds sadly familiar, what you need is a definite change in attitude to have a brighter future.Take Risks If You Want to Earn MoneyThe word “risk” itself is sometimes enough to strike terror in people’s hearts. The word “risk” usually represents fear of the unknown and some people would rather not confront their fears – even if they’re offered the greatest rewards – when

uess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

+ Call to action

If you want them to interview or visit your website to find out more information, then say so. Bill Sphenkle is available for interviews. Just don't hype your company or product. Nothing gets your release tossed faster.

+ End

At the end add the symbol # # #

There is a free software program that will allow you to write attention getting, perfectly formatted press releases by simply filling in some blanks and answers guided questions. You can download Instant Press Release

http://www.ducttapemarketing.com/Instant-Press-Release.htm

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The INTERNET makes the world a small place. You could potentially partner with ANYONE, ANYWHERE! Get to work writing a smashing proposal and YOU TOO could be tapping into the power of partnerships to promote your business.

Job searching is difficult work. It takes commitment, positive intention, patience, and resolve. Stay positive, re-evaluate your strategies, and utilize the help and expertise of others in moving toward your goal.

You have a great month and make more than you thought possible, but the next month your sales are much lower and by the third month they are almost non existent. What happened and how on earth do you survive this situation?

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Will You Add? - How To Write A Killer Press Release

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