Will You Add? - Business

Success Programming: How A Small Shift In Your Thinking Can Create A Quantum Leap in Your Business
Would you like to learn the #1 secret to increasing your business’ profits and sales 100%, 200%, even 500% ... with greater ease and velocity?It all starts with leveraging the power of your mind.Our minds are our single most important business asset. Our money, our marketing efforts, even our clients, are secondary assets compared to our minds.Think of your mind as a powerful computer. A computer that controls all your thoughts, your feelings, your behaviors and, ultimately, your results. If you want to dramatically shift your business results, you must first upgrade the "operating system" of your mind with empowering beliefs.To start, adopt the single most empowering belief - guaranteed to make your business results explode."I CAUSE all the results in my business and my life."To fully embrace this

hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.

Do You Know The 3 Top Secrets Of Explosive Sales Letters?
If you are wanting to be successful in Internet Marketing, it is absolutely vital that you have sales copy on your website that SELLS!!Now you have different options open to you when it comes to sales copy. You can obviously pay someone to do the writing for you and if you have the means and are just starting out then this may not be a bad option. You can check out www.elance.com for an example of this service.A much cheaper and quicker option however is simply to do the writing of the sales page yourself. Several newcomers are put off by this however because either they don’t know the SECRETS behind constructing good copy or perhaps they have tried once before and it flopped.Well, I am going to reveal the TOP 3 SECRETS to you right now so that your next sales page will CONVERT LIKE CRAZY!!SECRET 1 – “IT’S ALL ABOU

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.”

Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I have found that due to their lack of information or knowledge on the topic, many businesses typically over-estimate or over-budget the cost of a prospective public relations/publicity campaign. During my PR consultation with them, I asked: “How much do you think it will cost to launch a solid, effective PR/publicity campaign for your product/business?” Of the 102 people I’ve queried:

11% - Thought a professional PR campaign would cost $10,000+ per month
32% - Thought a professional PR campaign would cost $5,000-$10,000 per month
39% - Thought a professional PR campaign would cost $3,000-$5,000 per month
12% - Thought a professional PR campaign would cost $1,000-$3,000 per month
6% - Thought a professional PR campaign would cost less than $1,000 per month

The truth is -- you can get a publicity/PR campaign in all of those price ranges. What you get for your money and how effective the campaign will be is the real question. It is true that the more you pay the more you get. But getting the most publicity/PR exposure doesn’t mean you have to get most expensive PR agency or specialist.

A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.

Career Education: How It Can Propel Your Career Forward
Ongoing career education is something that can help separate from you other job searchers and in some cases might help to win you the job.As a recruiter, I have worked with companies who won’t hire people without a university degree. In some cases, they specify the type of degree needed but in other cases, the company doesn’t care what the degree is in as long as you have one.In other words, a lack of education can cost you. And you might not even realize it if the company doesn’t publicly admit this policy but simply lets their recruiters know about this particular form of screening.When planning your career, education can certainly have an impact on your success or lack thereof.Here are some ideas regarding various levels of education that might help to determine your long-term success in the workplace.U

on or knowledge on the topic, many businesses typically over-estimate or over-budget the cost of a prospective public relations/publicity campaign. During my PR consultation with them, I asked: “How much do you think it will cost to launch a solid, effective PR/publicity campaign for your product/business?” Of the 102 people I’ve queried:

11% - Thought a professional PR campaign would cost $10,000+ per month
32% - Thought a professional PR campaign would cost $5,000-$10,000 per month
39% - Thought a professional PR campaign would cost $3,000-$5,000 per month
12% - Thought a professional PR campaign would cost $1,000-$3,000 per month
6% - Thought a professional PR campaign would cost less than $1,000 per month

The Truth About Church Fundraising
More and more people are being skeptical about solicitations that use the name of the church in raising money. This is because more and more people develop projects that guise under religious causes. For some people, church fundraising is an ambiguous strategy of raising funds because some of the people behind it are not using the funds collected for the purpose they have claimed at the very beginning.Whether you are one of those who are skeptical about church fundraising or one of those that actually believes and supports the endeavor, it is a must that you arm yourself with knowledge on what is this really about.Although the Church is said to belong to the supreme creator and ruler of the universe, it doesn't change the fact that many legitimate Christian ministries and institutions need financial assistance and support in carr

professional PR campaign would cost $5,000-$10,000 per month

39% - Thought a professional PR campaign would cost $3,000-$5,000 per month

12% - Thought a professional PR campaign would cost $1,000-$3,000 per month

6% - Thought a professional PR campaign would cost less than $1,000 per month

ISO 9000 Production
Many industries and governments depend on ISO 9000 production standards these days. ISO 9000 production standards guarantee that all products are of a consistently high quality.Although the ISO production standards are still voluntary, lots of companies are using them as a standard when targeting foreign markets which require environmentally-safe products. The ISO 9000 production departments assure the quality of all equipment shipped.ISO 9000 production standards basically have three requirements. First, the business should document the quality system and business process in detail. Second, the business should make sure that each employee understands and follows the guidelines stated by the documentation. Third, the documented quality system should be continuously monitored through internal and external audits, and updated when

fective the campaign will be is the real question. It is true that the more you pay the more you get. But getting the most publicity/PR exposure doesn’t mean you have to get most expensive PR agency or specialist.

MySpace UnRavelled
Twice as many members as Ebay and it is said that a quarter million new accounts are created each and every day. MySpace was originally created for garage bands as a way to network with other bands but this changed quickly as there are now over 10,000 groups each which would cater to a different Genre. I have seen a lot of books out there about this Social Networking phenomenon but most of them are guides for the parents of MySpacers and how they can protect their children. With as many members as there are I am still shocked at the so few of books for this at the local bookstore.Internet marketers are always looking for new ways in which they can target certain groups to try and sell something to. With MySpace this targeting has become much more refined and possible. Every guru out there has this special report on making money with MyS

hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.

Case in point -- there is a large PR agency in a fancy building downtown a few miles from my office. Frankly, we are not even competition to each other – in fact we have even referred clients to each other. Why? They typically work with large corporations and implement campaigns of around $10,000 per month. My business works with smaller businesses/individuals -- a PR/publicity campaign with my company would be about $10,000 for an entire year – not just a month. Mechanically, the downtown firm and my business do the same thing when it comes to PR campaigns: professional media release composition; extensive media market research; articulate personalized distribution to the media; months of media relations (article placements/interview scheduling/media request fulfillment, clipping/tracking of media placements, etc.).

Signing up with the big firm doesn’t mean you’ll necessarily get an experienced associate working on your campaign. So are you getting what you are paying for? A friend of mine who works at a major PR firm gave me the following breakdown of billing fees in his office:

Interns/Junior Executives – bill at $75 / hour (Very little, if any professional experience)
Account Executives – bill at $100 - $125 / hour (1-3 years of professional experience)
Senior Account Executives – bill at $125 - $200 / hour (Multiple years of professional experience. Agency decision makers.)

Compare those prices to many small PR shops or individual PR specialists. Many have started their own PR businesses after years of experience in the industry and typically charge $50 - $100 per hour to professionally launch and maintain your campaign. Many times, you can get a seasoned PR veteran who will work directly with you and your staff for cheaper than the “Intern/Junior” executive rate at a downtown firm.

However, one word of advice -- when choosing a smaller firm or individual to do your PR, make sure they have the same tools that the bigger agencies do: updated media lists/contacts; personalized media distribution capabilities; professional clipping/tracki

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Looking at how you can adopt the 'lazyman's' approach to securing your dream job.

If you are a family-owned company thinking about handing over the family business to a loved one, maybe your son or daughter, think twice... there are a number of inherent pitfalls to doing so. Read our short guide on what to do and what not to do when thinking about handing off your family business.

Running a clothing store is not easy and there are always issues where the public is concerned about where all the garments that are sold in the stores are coming from. Are they coming from China and causing the decay of American Jobs? Are the clothes being made by child labor is sweat shops working 18 hours per day? Are basic human rights being violated in the making of the clothes you are selling?

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Will You Add? - I Can't Afford A PR/Publicity Campaign -- Can I?

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