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  • Will You Add? - Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

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    elations professionals use – the editorial cal
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    It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use – the editorial cale
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    the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use – the editorial cal
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    even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use – the editorial cal
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    special kind of calendar that all good public relations professionals use – the editorial cal
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    elations professionals use – the editorial calendar.

    Using editorial calendars is one of the most effective, yet most overlooked tool in a publicist’s toolkit. Most people avoid using editorial calendars because it takes some t

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