Will You Add? - Business

The ABCs of Accepting Credit Cards Online (Part 1)
Ready to accept credit card payments for your e-business? Learn everything there is to know about getting a merchant account. Thinking of going online to expand business in this e-commerce era? Accepting and receiving payment is a tough challenge.

th a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and

2007 Change Management and Averting Chaos
All things in life experience change and everywhere we look everywhere we go we observe change. We see the seasons change, the weather change, our bodies change and we experience events bringing about change. We know that changes must be made in t

Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:

* The List

* The Index

* The Hall of Fame.

Best of, worst of, most of, least of, top and bottom lists can be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dressed List. Country Music Television has turned this into an art form by not just developing the list but making a TV show out of it. Consider its 40 Best Drinking Songs.

You can use these lists to engage your own customers or readers. Do a survey and have them vote. I always like using odd numbers like 11 or seven instead of 10 for my lists. It seems to me they get better coverage. If you are going to develop one of these lists, don't be boring. Come up with something that has some controversy attached to it to ensure greater coverage.

The Consumer Confidence Index is one of the most well known of the indices. The CCI is an index that requires some heavy lifting to prepare, but you can develop one that is purely for publicity purposes. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price.

My initial thought when I worked with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and

Public Relations for Mobile Car Wash Firms
If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they rea

a career out of his Worst Dressed List. Country Music Television has turned this into an art form by not just developing the list but making a TV show out of it. Consider its 40 Best Drinking Songs.

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and

Do You Have What It Takes?
I think it’s fair to say that not everyone is cut out to be a successful business owner, now some of you maybe disputing this statement but hear me out.I’m not saying that if you put a person in the perfect business environment that they wo

my lists. It seems to me they get better coverage. If you are going to develop one of these lists, don't be boring. Come up with something that has some controversy attached to it to ensure greater coverage.

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and

The Gender Blenders—How Successful Men and Women Mix-It-Up in Negotiation
Men and women have been talking to each other, past each other and at each other ever since Adam became separated from his rib and the first gender gap was opened.Our early ancestors settled on a division of labor, dictated largely by biolo

evelop one that is purely for publicity purposes. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price.

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and

Innovation Management: The Quality and Quantity of the Idea Pool
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generati

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.

So, the next time there is no news, do some media relations magic: create some out of thin air.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/34315/atriclecheck-Slow-Day-Create-News.html">Slow Day? Create News</a>

BB link (for phorums):
[url=http://www.atriclecheck.com/article/34315/atriclecheck-Slow-Day-Create-News.html]Slow Day? Create News[/url]

Taken from the book; Protecting Your Corporate Assets by Martin Maylor info@insurium.com Losses through theft and fraud vary considerably by the type of operation and the efficiency of their management. To fully understand the cost lets look at the following example:

We all know word of mouth is one of the most powerful forms of advertisement available to a business of any size. But there is more to the word of mouth concept than many business owners know.

If you are a high-level construction executive, or a mid-level manager, trying to motivate and encourage your staff to change, but having difficulty you can use this short guide to quickly gain trust from your employees, increase office efficiency & help your company achieve greater profits.

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