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  • Will You Add? - The Key to Great PR

    Lead By Example, Not Just Talk
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    journalists on the phone the very next day. And then, disillusioned, they resign th
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    The Key to Great PR is Perseverance

    By Paula Gardner of Do Your Own PR

    I regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn’t get an army of journalists on the phone the very next day. And then, disillusioned, they resign the

    Doing What's Hard Gets Easier
    Andrew Barber-Starkey from Pro Coach International Inc. says, “What’s the only thing that gets smaller as you get closer to it? Your fears.” Often fears are precipitated by spending too much time thinking about them and not enough time dealing with them.Setting up a business means facing the unknown every day. Your skills and talents will determine the type of tasks on whi
    regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn’t get an army of journalists on the phone the very next day. And then, disillusioned, they resign th
    Mobile Oil Changing and Price Point Perspectives
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    elease. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn’t get an army of journalists on the phone the very next day. And then, disillusioned, they resign th
    Use The Right Risk Management Framework For End Of Employment Decisions
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    hs and then felt the hard cold flop of disappointment when they didn’t get an army of journalists on the phone the very next day. And then, disillusioned, they resign th
    Entrepreneurs On The Fast Track: Top 7 Lessons Learned From The Inc-500
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    journalists on the phone the very next day. And then, disillusioned, they resign their venture into PR to the past and move on to what they consider safer tactics.

    But what separates these businesses from the ones that do get go on to get great, continuous press is often one thing, perseverance.

    PR is a long-term option and takes perseverance in more ways than one.

    Putting the time in

    Just like e

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