res their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerfWhen you are bidding for Government work there's a very good chance that you will be in the race with many of your competitors, so it is a good idea to find out more about who else is likely to be bidding for the same contract.

Most bidders have a feeling about who else is bidding but they don’t spend much time doing their homework to really find out. This lack of investigation can work against them.

Spending time investigating the major players in the race, their strengths and weaknesses in relation to the selection criteria will give you an added advantage.

Determine how you compare with your major competitors (favourably and not so favourably) and write it down.

If you find that your company stands out head and shoulders above your competitors, you can include a version of your competitor analysis in the form of a Comparison Chart in your documentation. Make sure you compare apples with apples, fact vs. fact in a chart format, pointing out your strengths and the weaknesses of your competitor.

BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.

Here's an example ...

Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerfu

to really find out. This lack of investigation can work against them.

Spending time investigating the major players in the race, their strengths and weaknesses in relation to the selection criteria will give you an added advantage.

Determine how you compare with your major competitors (favourably and not so favourably) and write it down.

If you find that your company stands out head and shoulders above your competitors, you can include a version of your competitor analysis in the form of a Comparison Chart in your documentation. Make sure you compare apples with apples, fact vs. fact in a chart format, pointing out your strengths and the weaknesses of your competitor.

BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.

Here's an example ...

Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerf

te it down.

If you find that your company stands out head and shoulders above your competitors, you can include a version of your competitor analysis in the form of a Comparison Chart in your documentation. Make sure you compare apples with apples, fact vs. fact in a chart format, pointing out your strengths and the weaknesses of your competitor.

BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.

Here's an example ...

Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerf

ur competitor.

BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.

Here's an example ...

Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerf

res their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerful direct comparison with Panadol, which is a known fact – the company is Australian-owned. Because it is a fact, they can legally do it.

Can you imagine what sort of impact your tender documentation would have if you showed a favourable and FACTUAL comparison between your company and one of your major competitors? Of course, the information that you present would have to be backed up by proof.

When performing an analysis of your competitors, you need to look at the major players and evaluate them on a number of criteria. These could include: features of their product or service, guarantees, ranges of services, size or staff and longevity.

For more tips and information about getting to know your enemy go to
http://www.wordsthatsell.com.au