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  • Will You Add? - Effective Presentations - Assessing the Audience

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    ting. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or the
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    In every instance, the audience itself will have an impact on your presentation. Consider the way you communicate with your friends, your children (or nieces/nephews), and your parents. Whether you mean to or not, you probably select different approaches when communicating with each group. While you may approach your parents with deference to their age and experience, you'd probably expect a young child to have less knowledge of the world and to respect your own wisdom. Thus, when presenting an argument to these groups, you're likely to differentiate your argument based on audience characteristics.

    The same rules should apply to all presentations. Although you could chose to present the exact same message to all audiences, your presentation will be more meaningful to your listeners if you tailor your message to the attributes of the particular group with whom you're communicating. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or thei

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    bly select different approaches when communicating with each group. While you may approach your parents with deference to their age and experience, you'd probably expect a young child to have less knowledge of the world and to respect your own wisdom. Thus, when presenting an argument to these groups, you're likely to differentiate your argument based on audience characteristics.

    The same rules should apply to all presentations. Although you could chose to present the exact same message to all audiences, your presentation will be more meaningful to your listeners if you tailor your message to the attributes of the particular group with whom you're communicating. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or the

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    to respect your own wisdom. Thus, when presenting an argument to these groups, you're likely to differentiate your argument based on audience characteristics.

    The same rules should apply to all presentations. Although you could chose to present the exact same message to all audiences, your presentation will be more meaningful to your listeners if you tailor your message to the attributes of the particular group with whom you're communicating. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or the

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    you could chose to present the exact same message to all audiences, your presentation will be more meaningful to your listeners if you tailor your message to the attributes of the particular group with whom you're communicating. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or the
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    ting. Remember ­ the success of your presentation lies in your ability to reach your audience. Even the most flawless speaker can fail to inspire listeners if the message isn't perceived as significant to their lives or their experience. Think back to sitting in your high school classroom wondering "when will I ever use this again?" Do not expect that simply because you work for the same company as your audience members your presentation will seem relevant and consequential to your listeners.

    To help target your presentation to your audience, consider the following characteristics:

    1) Size

    Will you present to a large group? A small group? A single person? Large group presentations often call for more formality and more structure, while highly structured presentations to small group may seem rigid and out of place. If presenting to a large group, you'll need to do more to make all audience members feel involved in your presentation. With a small group, it may be easier to encourage participation.

    2) Demographics

    Demographic factors to consider include age, occupation, ethn

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