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Will You Add? - Seven Ways to Own Your Audience
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation’s firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that
Researcher, Nancy Adler conducted a monumental study in the mid 1980’s to address myths about women and international business. Her study investigated if commonly held myths about women in international business were true including: women are not inter
1) Make sure you give your audience some personal information about you. Whether you think so or not, your audience is interested in you. This is especially important if you are trying to get a group to take action, such as buy something. They want to relate to you. Personal information is the only way to build that
Have your own merchant account and build your credibility with your customers.Many subscription site owners outsource their credit card processing activity to outside agencies. These days it has become very simple for subscription sites to have t
1) Make sure you give your audience some personal information about you. Whether you think so or not, your audience is interested in you. This is especially important if you are trying to get a group to take action, such as buy something. They want to relate to you. Personal information is the only way to build tha
The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman
If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a setting where I do n
(1) Make use of the word "Fast" or "Quick" in your ad. We all want quick results, fast delivery, quick customer services, fast shipping, etc. Why is that? The reason is simple ==> "Time Is Money!"The faster your service or result in
2) Be careful with your humor. Stay away from “I’m reminded of the story…” and aim towards more subtle, self-deprecating humor. Show that you are human with a brief anecdote or story if you like, but try to avoid coming across as Jay Leno.
3) Tell them what you are going to tell them, tell them, and them tell them what you told them. Th
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