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  • Will You Add? - Some Thoughts on Conducting a Webinar

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    Appearance plays a big part in a job interview, possibly the biggest part. That first impression is most often the one that counts, and 90% of the time the first impression is made from what you are wearing. With that in mind, I’m going to show you exactly how to dress for a job interview!Wear a suit- Dark blue, grey or black. No prints or pinstripes, and make sure it is a conservative cut. Wear a white long sleeved
    dees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:
    1. You can target your market by advertising to just those who are interested.
    2. You can use the software
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      Let's say that you are going on vacation. You're going to Vegas! Wednesday, Thursday, & Friday the store would be closed. You have 2 choices: Worry about how much money you are losing by not being in the store, or using your trip as a way to get a boost in business. This is what we did; About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front do
      A Webinar is simply an online, or on-web, seminar. I just participated in my very first one that was titled, 10 Secrets to Turbo-Charge Your Yellow Page Advertising. A friend, Dick Larkin, who runs a Yellow Page information site, asked me to put together the power point presentation and then we conducted the audio via a phone distribution link that allowed participants to listen in. Besides a few technical glitches, it went fine. But it brought up a slew of questions and ideas I would like to share.

      To begin with, it targeted Dick’s customers who consist of contractors and business people who wanted more facts about Yellow Page advertising. It was interesting because:

      1. We didn’t know how many would attend.
      2. We never got to interact with the viewers.
      3. They could have been anywhere in the world.
      4. They could have been at home or at work.
      5. They listened and watched for free.
      6. We don’t know if they paid attention or took notes.
      7. We didn’t get a lot of feedback.
      One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent a link to the site and a phone number to call to receive the audio. They could stop at any time during the show and weren’t required to buy or pay for anything.

      So, what were the benefits to Dick and myself? I tried to sell my book toward the end, which provided greater details about saving money on Yellow Page advertising and Dick got to promote his website and the various products therein. So, why is the Webinar such an interesting business tool?

      It allows anyone to make a pitch, present a new product, introduce a concept, or tell a story to as many as choose to attend. Once the time is reserved and the presentation created, one only needs to promote the Webinar and then sees who views it. There are many online businesses that sell Webinar packages, some based on the number of uses, others based on attendees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:

      1. You can target your market by advertising to just those who are interested.
      2. You can use the software
        Good Customer Service: The Key to E-commerce Success
        There is an intense amount of competition in the e-commerce world. Your success depends on a lot of things like your ranking on search engines, your prices, and your product selection, but it also depends on how you treat your customers. In bricks and mortar retail when people have a bad experience they tell friends and family and their friends and family tell more people, and that can hurt your companies reputation.Those
        /p>

        To begin with, it targeted Dick’s customers who consist of contractors and business people who wanted more facts about Yellow Page advertising. It was interesting because:

        1. We didn’t know how many would attend.
        2. We never got to interact with the viewers.
        3. They could have been anywhere in the world.
        4. They could have been at home or at work.
        5. They listened and watched for free.
        6. We don’t know if they paid attention or took notes.
        7. We didn’t get a lot of feedback.
        One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent a link to the site and a phone number to call to receive the audio. They could stop at any time during the show and weren’t required to buy or pay for anything.

        So, what were the benefits to Dick and myself? I tried to sell my book toward the end, which provided greater details about saving money on Yellow Page advertising and Dick got to promote his website and the various products therein. So, why is the Webinar such an interesting business tool?

        It allows anyone to make a pitch, present a new product, introduce a concept, or tell a story to as many as choose to attend. Once the time is reserved and the presentation created, one only needs to promote the Webinar and then sees who views it. There are many online businesses that sell Webinar packages, some based on the number of uses, others based on attendees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:

        1. You can target your market by advertising to just those who are interested.
        2. You can use the software
          Bringing Clients in the Door: How Professionals Can Encourage Business
          You’re a professional – either a doctor, or a dentist, or an artist. Maybe you’re an independent sales person who works on commission, or a speaker who must sell yourself. You might even be a B-C business whose product depends on a product or service you’ve developed.You’ve been trained well; you went to a professional school, or positioned yourself as an expert, and you’re very good at what you do. And now you’ve gone in
          get a lot of feedback.
        One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent a link to the site and a phone number to call to receive the audio. They could stop at any time during the show and weren’t required to buy or pay for anything.

        So, what were the benefits to Dick and myself? I tried to sell my book toward the end, which provided greater details about saving money on Yellow Page advertising and Dick got to promote his website and the various products therein. So, why is the Webinar such an interesting business tool?

        It allows anyone to make a pitch, present a new product, introduce a concept, or tell a story to as many as choose to attend. Once the time is reserved and the presentation created, one only needs to promote the Webinar and then sees who views it. There are many online businesses that sell Webinar packages, some based on the number of uses, others based on attendees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:

        1. You can target your market by advertising to just those who are interested.
        2. You can use the software
          Change, Growth And The Life Cycle (2)
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          ney on Yellow Page advertising and Dick got to promote his website and the various products therein. So, why is the Webinar such an interesting business tool?

          It allows anyone to make a pitch, present a new product, introduce a concept, or tell a story to as many as choose to attend. Once the time is reserved and the presentation created, one only needs to promote the Webinar and then sees who views it. There are many online businesses that sell Webinar packages, some based on the number of uses, others based on attendees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:

          1. You can target your market by advertising to just those who are interested.
          2. You can use the software
            Speaking the Language of Career Advancement
            You’ve worked hard to get to where you are and your technical skills are top-notch. You are fluent in your area of expertise and can converse at length on the latest developments in your field. But do you speak the language of career advancement? Many of my clients come to me with stories of being passed over for a promotion and are amazed that the company has chosen someone with less technical competence. What’s going on?<
            dees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup. Rather than purchasing high-priced commercial television airtime, it can be structured exactly in the same manner, albeit with a smaller audience. But it has some further advantages over TV. For instance:
            1. You can target your market by advertising to just those who are interested.
            2. You can use the software utility to monitor how many attended.
            3. You can schedule at any time of your choosing.
            4. You are not censured and can include what you deem necessary.
            5. You get to choose how long it will last.
            6. It’s far less costly than TV time.
            7. You can get instant responses via email.
            8. You can also allow two-way communications, for follow-up questions.
            The last one relates to the fact your are using the phone line for audio, and can turn on a feature letting listeners talk back to the presenter. What ever format you chose, consider employing a Webinar to introduce your product or service to the internet world. By the way, you can see and hear a sample by viewing mine on Google videos: http://video.google.com/videoplay?docid=-2971955544568294279&hl=en

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