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Will You Add? - CaseCampToronto 3 Review
Whatever the size or interest of your business, setting yourself apart in the public eye (aka gaining publicity) can give your products or service a professional image or even increase sales. In fact, there’s a strong argument to be made that publicity should be one of your first concerns.But how does a home-based business with limited resources set itself out from the competition? Ads can be expensive and unless y
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins th
Once you’ve decided that daycare is the business for you, you need to decide how you intend to do it. There are a few options which you can adopt to start up your daycare centre.1. Brand new start up You can consider setting up your daycare centre from scratch. You’ll need to do a lot of homework and put in a lot of effort and hard work in the preparatory stages such as getting a location, planning the layout of your
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the
Growing up a business is a crucial part that businesses undertake. Mostly we often hear requests asking for a business card after a good conversation, meeting or gatherings. The practice of handing out business cards to sales people is the most practical way used to make an introduction.Often we are disappointed when someone has forgotten to bring the business cards with them. Or when someone had been talking around about
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins th
Do you have an event you need to promote? Does your business need greater exposure? Are you looking for a way to make your politician of choice more popular in your town? Do you want to do all these but you don't have enough money to get into traditional television advertisements and radio placements? You might want to consider large format vinyl banners.Also called tarps, or tarpaulins, large format banners are an effecti
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins th
Franchising companies must have a growth strategy and a franchise development plan and it is best if they stick to this and try not to deviate too much. Of course there will be opportunities in the marketplace, which must be considered as they come along but a smart franchising company will be careful with their growth strategy so they do not spread themselves out too thin and face cash flow issues or the inability to manage fra
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins th
When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?Never.Dropping lapsed donors and members from your mailings is rarely cost-effective. Sending them all of your regular mailings is not cost-effective either, of course, and I’m not saying that you should. But lapsed donors should receive something from your organization each year.Maybe a year-end appeal. Maybe a si
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and its results.
3. Aeroplan Activation Sequence by Ian Giles from ThinData
The Aeroplan case involved the new user activation process and how users interact with it through their email. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to be get the user to use their Aeroplan number as soon as possible. The adjusted email focused on bringing the users temporary electronic card forward up higher in the message
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