Will You Add? - Business

Inevitable Change
Once there was a time in business when you could experience a change and then return to a period of relative stability. Nowadays, changes occur constantly - one on top of another. We need to acknowledge change and realize that change is a continuous journey - a way of life rather than a one-time event that can be lived through. With considerable momentum and continuity building in our organization, it definitely can be said that nothing is ever absolutely certain (other than possibly death and taxes).These changes and challenges that we are encountering can at times bring added strain to business organizations. What is not always clear to us is how much more trouble we would be in for organizations failed to change. Often times people

of most people who participate in the dialogues of daily life. You may notice its presence wherever there is divergence of opinion: from domestic arguments to the highest matters of state.

Recall the last time you participated in a conversation that became heated and developed into an argument. Picture it if you can, remember the dialogue or the associated feelings. As you do, begin to notice the exact point of transformation from conversation to argument: the point where you felt your hackles rising, where emotions changed from cooperation to confrontation, where something triggered the fight or maybe flight response in you. What happened then? What seemed to be

Lifelong Learning – How Relevant is it to My Career
Did you hate school? You couldn’t wait to get out into the world to earn a living and felt everything you were learning just did not relate to real life. If you can identify with this, it may come as a bit of a shock to discover that lifelong learning is now something which should be on everyone’s agenda. Information and knowledge have become essential commodities since the late 20th century, irrespective of which career an individual is involved in.And if that isn’t bad enough, technology is moving at such a rapid pace that it is difficult for consumers, never mind experts to keep up. Not long ago there were millions out there trying to figure out how to program their VCRs. How on earth are they coping with mp3 players, digital TVs and p

Language can be an important way people reveal their conscious and unconscious models of the world. Listening for linguistic markers can allow you to build up a reasonably accurate picture of another person’s outlook and understanding of the world. They may not be conscious of how they are presenting their worldview, however it is a simple task to match linguistic markers with behaviour and then test for accuracy.

Metaphors that are deeply embedded in our culture are relatively easy to identify because of the number of linguistic markers associated with them. Try the following statement for size:

“He is mounting an attack (attack) on the fundamental rights we fought (previous battle) for decades to win.(triumph) And let me tell you those tactics (war plans) will not get us to give up (retreat) one inch of ground (territory). I mean, what a pathetic (insult) proposition. Let me throw down this challenge (duel). Let him go and muster his forces (army) and prove what he says about a legion (troops) of Australians demanding a showdown (battle) on this issue. I can tell you this, we will not yield (cede territory) to anyone who wants to destroy (kill) the rights of Australian workers to withdraw their labour. We will take to the streets (counter-attack) and there will be a river of blood (massive casualties) if he tries”

You can conclude that the metaphor used in the above statement is that of War. You may also have noticed that the speaker isn’t simply playing with words as in a surface metaphor. His argument is structured, performed, voiced, and understood in terms of war. Can you imagine him seeking to accommodate a range of views outside of the ones expressed? Can you see him responding in any way which doesn’t entail a fight, and a winner and loser?

War is the partial framework or template he uses to argue his point and agitate against deregulation of the labour market. It’s a partial framework, or template, because he is using the metaphoric concept ‘Argument Is War’ to structure how he argues and how he makes sense of what he’s doing as he’s doing it. If it were a complete framework he would be out in the streets with an AK47. It would be real war and the body count would be astronomical!

Sample any of the major social and political debates of today, identify the linguistic markers and you’ll more than likely uncover clear demonstrations of the Argument is War metaphor. This metaphor may well be the predominant structure we use for the debate of ideas and any exchange that goes beyond the boundaries of polite conversation in our culture.

It surfaces as a deeply embedded cultural metaphor beyond the consciousness of most people who participate in the dialogues of daily life. You may notice its presence wherever there is divergence of opinion: from domestic arguments to the highest matters of state.

Be Like Intel: Sandisk's Journey From Commodity to Recognized Consumer Brand
Technology companies often want to emulate Intel’s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. For most, however, that journey represents a task much easier said than done.On the surface, the Intel Inside campaign looks like a simple stroke of genius. Shell out a few million bucks for some well-placed television commercials, and in no time consumers will be insisting that your customers put your name on the outside of their product, right? If only it were that easy. What most people fail to realize is that the remarkable success of the Intel Inside campaign -- or any campaign that seeks to turn a commodity into a recognizable consumer bra

ts we fought (previous battle) for decades to win.(triumph) And let me tell you those tactics (war plans) will not get us to give up (retreat) one inch of ground (territory). I mean, what a pathetic (insult) proposition. Let me throw down this challenge (duel). Let him go and muster his forces (army) and prove what he says about a legion (troops) of Australians demanding a showdown (battle) on this issue. I can tell you this, we will not yield (cede territory) to anyone who wants to destroy (kill) the rights of Australian workers to withdraw their labour. We will take to the streets (counter-attack) and there will be a river of blood (massive casualties) if he tries”

Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Use these easy ways to boost online credibility and sales: 3. Send Follow up Messages to your Customers, Subscribers and Customers Do you keep email lists by category such as subscribers, potential clients, customers, or teleclass participants? Talking with many small business people, I discovered many only keep one list, primarily subscribers. While giving

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Small Business Marketing Tall Tale #2: Advertising Is Expensive
Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the advertising treadmill.But advertising doesn't have to be as costly an endeavor as many people believe it to be.This Miracle Grow Ain’t CheapAs we talked about in Tall Tale One, advertising is usually used as a surface treatment. Someone takes a plain-old company and slaps some advertising on top. That’s putting the entire mark

War’ to structure how he argues and how he makes sense of what he’s doing as he’s doing it. If it were a complete framework he would be out in the streets with an AK47. It would be real war and the body count would be astronomical!

The 4 Consumer Rights
The following four rights are the basis of much of the consumer-oriented legislation that has been passed during the last thirty years. These rights also provide an effective outline of the objectives and accomplishments of the consumer movement.- The right to safetyThe consumers' right to safety means that products they purchase must be safe for their intended use, must include thorough and explicit directions for proper use, and must be tested by the manufacturer to ensure product quality and reliability. Business firms should also be aware that consumers and the government have been winning an increasing number of product-liability lawsuits against sellers of defective products. Moreover, the amount of the awards in these suits h

of most people who participate in the dialogues of daily life. You may notice its presence wherever there is divergence of opinion: from domestic arguments to the highest matters of state.

you became adversaries

it became important to you, and/or your adversary, that they surrender their opinion and give victory to yours

diversity of opinions produced conflict

you began to plan a strategy on the run and marshal your intellectual forces by coming up with ideas or points you could introduce

you noticed the weaknesses, lack of logic etc. of the other persons position and you mounted an attack based on those weaknesses

you played with words, introduced red herrings, and tried to manoeuvre the argument to put you in a stronger position

you attempted to defend your position by responding to the arguments and questions raised by the other person

if your opponent came up with a ‘gob-stopper’ you retreated to safer ground and regrouped for a counter-attack

you both may have got bored, or tired, of the argument and agreed on a stalemate, or called a truce so you could bring in reinforcements at some other time.

you could, with a combination of the above, have achieved victory and won the day

you, or your opponent, may have realised that, by continuing, a greater loss could ensue, and surrendered

your argument, or theirs, could have been so supremely logical or forceful that only a fool wouldn’t have sued for peace

Now, here’s a question for you to ponder. What was it that seemed to draw you into behaving as you did during the argument?

Think about other arguments you’ve had, and notice how an invisible force appeared to hijack the process. And think about the times that you went too far or felt so guilty and embarrassed over your behaviour that you were compelled to offer an apology.

What came over you? Could it have been a little piece of brain software playing itself out without you being consciously aware of it? Could you have been hijacked by the Argument is War metaphor?

But, what about instances in which people deliberately apply the Argument is War metaphor to trigger behaviour you wouldn’t ordinarily exhibit in public? Could you withstand it?

A question on which to ponder. What if you found another equally powerful but infinitely less toxic conceptual metaphor in which to couch your argument? How about 'Argument is a Dance"? How would that influence how you structure and perform your argument?

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Charles Schwab became the most successful marketing executive this world ever had. Every business guru of that time agreed that two characteristics of Charles Schwab, his smile and his power of polite convincing, helped Andrew to make his billions. Smile is a great power and luckily it is free.

One of the pitfalls you should be aware of if you're an affiliate is toll-free phone numbers on your landing pages. Find out why and what you should do about it. Don't let them bleed you dry!

Several Hotels Chains are starting to add the Fake Plants to room d?cor. Here’s why…

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Will You Add? - Charismatic Communication: Conceptual Entrapment - How Metaphor Governs Our Lives (Part 2)

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