Will You Add? - Business

Branding Marketing Plan Corporate Branding
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few paragraphs attempt to impart our understanding of a well-written plan's importance by first defining some of key elements of the role of marketing in most organizations.Defines Focus: Your strategic marketing plan gi

d you’ll no longer see them as total strangers. Also, it shows you’re taking an interest in them. Often by talking one-on-one beforehand, you discover a wealth of new information you may want to bring up in your presentation.

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

• What is the attitude of the audience? Do they want to be there? • What are their approximate ages? • What is the percentage of males to females? • What are their levels of education? • What is their technical expertise? • What about their geographic locations in terms of home base? • What about their cultural make up?

Remember, 95% of your presentation skills success is determined before your presentation. What do you kn

Maslow's Marketing Filter
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, in the text books. It’s presented as the foundation of human motivation and then it’s dropped.I’d like to present to you a way to use Maslow’s

“With presentation skills, the work is in the preparation, the fun is in the presentation.” Colleen Kettenhofen

To improve presentation skills, allow plenty of time, if at all possible, to find out exactly who will be in your audience. Consider obtaining some of their names, phone numbers and email addresses so you can do a “survey” or interview to find out more about their needs, challenges and expectations before the day you present. Are they colleagues or clients you’ve personally invited? What will be the attitude of your participants? In other words, do they want to be there or is attendance mandatory? Are you going to be presenting any “bad news” or information they may not want to hear?

In my seminars, people often tell me that two of their biggest presentation skills challenges are “how to handle a hostile audience,” and “how to present bad news.” If you start by knowing who will be in attendance, what their expectations are, as well as their objections, you can then begin to prepare your presentation. Other than rehearsing, nothing will improve presentation skills more than knowing details about your audience.

Incidentally, studies show that by rehearsing and truly being prepared, you can reduce nervousness by 75%. If you take the word “rehearse,” and delete the “se,” what word do you have? “Rehear.” When you rehearse, you are actually rehearing yourself. In addition, 95% of the success of your presentation is determined before you present. So knowing something about your audience, and then rehearsing the information, will greatly improve presentation skills.

Your main source of information will be the individual who invited you to speak. When you ask questions, it also gives the impression that you’re conscientious and meticulous in planning and preparation. Also, find out if there are any issues sensitive to the group or topics to be avoided. What about any cultural differences or language barriers?

Before I give a keynote speech or lead a breakout session at a conference, I inquire about getting a list of all attendees, their phone numbers and email addresses. I like to “interview” at least 3 people who will be attending. Often times they’ll come up with other pertinent issues that the contact person may not have known about or simply forgot to mention.

If your presentation is to a client, or potential new client, keep apprised of their company news, goals and objectives. What is an average work day like for the participants in your audience? What are their greatest challenges? And if applicable, how does your product or service help solve their problem?

Presentation skills = defining your purpose. Ask yourself, “What is my purpose in being here?” And, “Why are they here?” Everyone is always tuned in to “Radio Station WIIFM,” which stands for, “What’s in it for me?!” So, how does what you’re talking about address their problem, the “what’s in it for me?”

In addition to interviewing individuals ahead of your presentation, do “meets and greets” if time permits. Get to know people one-on-one right before your talk. It will calm your nerves and you’ll no longer see them as total strangers. Also, it shows you’re taking an interest in them. Often by talking one-on-one beforehand, you discover a wealth of new information you may want to bring up in your presentation.

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

Remember, 95% of your presentation skills success is determined before your presentation. What do you kno

What's the Secret Code?
As a youngster I loved reading spy / adventure novels. They were always exciting and adventuresome. In most of them there was a “secret code,” used to communicate without fear of “the other side” being able to decipher communications and understand what was transpiring.I have observed that, in many businesses, a “Code of Conduct” is also a “secret code.” When I hear a businessperson say, “They should know that’s not the way we do things here” I ask whether they have a written policy regarding that issue.

n skills challenges are “how to handle a hostile audience,” and “how to present bad news.” If you start by knowing who will be in attendance, what their expectations are, as well as their objections, you can then begin to prepare your presentation. Other than rehearsing, nothing will improve presentation skills more than knowing details about your audience.

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

Remember, 95% of your presentation skills success is determined before your presentation. What do you kn

A Manager's PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.Prop

eatly improve presentation skills.

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

Remember, 95% of your presentation skills success is determined before your presentation. What do you kn

How to Create a Gift Certificate Program
It's that time again - you’re starting off a new year and thinking about your business goals for the year. One of those goals will most likely include an intention to bump up your business a little and bring in some more revenue. One promotional idea worth exploring is a gift certificate program. Retailers almost always have a gift certificate system in place, but a lot of service businesses don't.Why not? The answer I hear most often is "I haven't got around to it yet!" So I'm going to share a coupl

to a client, or potential new client, keep apprised of their company news, goals and objectives. What is an average work day like for the participants in your audience? What are their greatest challenges? And if applicable, how does your product or service help solve their problem?

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

Remember, 95% of your presentation skills success is determined before your presentation. What do you kn

Ten Questions for Effective Communications, Part 2
This is part two of a two part series concerning communicating more effectively. Part one covered questions one through five about factual information (demographics). Part two covers how to use these characteristics to improve communications.To avoid communication barriers, business owners must learn all they can about the business’s present and potential customers. The knowledge acquired from answering questions six through ten reveals the different types of communications and media required to communicate

In improving your presentation skills by knowing your audience ahead of time, here are some questions to ask yourself:

Remember, 95% of your presentation skills success is determined before your presentation. What do you know about your audience? How can you incorporate that information into the tailoring of your presentation? The work is in the preparation, the fun is in the performance.

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Knowing where to advertise for your medical billing service is crucial to your business. It should be a vital part of your medical billing training.

Discover how you can use home business opportunities to reach your financial goals. Your future plans can become a reality today...

Some folks see the word “strategic” as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.

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Will You Add? - Presentation Skills: Knowing Your Audience

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